US PAVE Marketing Director – 8-month Secondment

Pfizer•New York City, NY

About The Position

The PAVE (Portfolio Alternative Value Enablement) team is an exciting new Business Unit in the US Commercial organization. PAVE was formed to enable continued patient access by maximizing value in mature, alliance and royalty assets. PAVE accomplishes this goal by changing asset trajectories by using innovative, lean, AI-enabled go-to-market models that unlock potential. Our team operates with a bold, ambitious and financially focused portfolio mindset. We build capabilities with an entrepreneurial culture that emphasizes speed, collaboration, and disciplined execution to create a unique end-to-end commercial learning environment. This secondment focuses on Marketing Operations and Marketing for the largest portion of the PAVE portfolio – the 11 promoted Oncology and General Medicine brands, which generate >$1B in revenue. The Secondee will play a critical role in leading development of promotional content, both new and derived from prior materials, by collaborating with our third-party partner, Indegene. Equally important, the Director will actively guide operationalization, ensuring compliance through MLR review and GCMA approval. This work is vital to establishing the PAVE operating model to deliver value in 2026 and to maximizing long-term impact for PAVE and for the enterprise.

Requirements

Bachelor’s degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required
Proven marketing experience with strong product knowledge across multiple therapeutic areas
Proven capability developing compelling, compliant promotional content & guiding it through MLR approval
Exceptional attention to detail, organizational skills, and follow-through
Strong leadership experience managing cross-functional teams, ideally in a matrixed environment
Demonstrated ability to set priorities, make intelligent trade-offs, and promote collaboration to deliver winning results
Excellent verbal and written communication skills, with the ability to translate complex topics into actionable insights for diverse audiences
Champion for Pfizer Values and Actionable Attitudes with an absolute commitment to integrity and compliance

Nice To Haves

Experience in innovative value-based or alternative access models
Deep understanding of US and Pfizer promotional standards
Experience in GCMA plus familiarity with automation tools to drive efficiency
Experience supporting multi-brand portfolios or complex matrices with shared resources
Track record of process improvement, operational transformation, or scale enablement
Comfortable operating at both strategic and “in-the-weeds” executional levels
Creative Leadership

Responsibilities

Work with Oncology and General Medicine Portfolio Leads to ensure a robust, customer-insight and data driven Q2 – Q4 content plan is in place for all 11 PAVE promoted brands
Partner with Indegene team to ensure a strong understanding of current content library and how current promotional claims can be shifted into derivative content materials
Co-lead work to develop and integrate a new AI content generation agent that can foster faster MLR-review ready promotion development and that could potentially be expanded for use for other brands
Work with PAVE & Indegene teams to understand business performance, data trends and customer insights, then translate these inputs into content strategies and plans that could influence future directions for commercialization collaborations
Optimize promoted brand promotional plans to deliver customers the right content through the right channel based on learning, data and insights.
Partner with PAVE Ad Promo committee and the CMO to optimize GCMA workflows and processes
Optimize PAVE content templates to both comply with Pfizer promotional guidelines and increase customer engagement with content
Contribute to team capability building by sharing best practices and enabling continuous learning
Provide day-to-day operational oversight of Indegene’s content execution, including adherence to Pfizer standards, submission quality, and schedule performance
Actively manage deliverables to ensure “Right First Time” submissions, minimizing rework and cycle-time delays in GCMA/MLR review
Identify recurring issues, bottlenecks, or quality gaps and partner with Indegene and internal teams on corrective actions and process improvements