Marketing Director

LED FastStart•Franklin, LA

27d•Hybrid

About The Position

Teche Health, A Federally Qualified Health Center, per Section 330 of the Public Health Service Act, is currently seeking qualified applicants for the Marketing Director position in Franklin, LA covering all Teche Health locations. The Director of Marketing and Communications will oversee the development and management of Teche Health marketing, public relations and communication strategy required to support the long-term strategic direction. This role is responsible for the integration of effective marketing and communication strategies, both internally and externally, across all service areas of Teche Health.

Requirements

Ability to work in office areas, as well as throughout the clinic.
Ability to sit, stand, bend, lift and move intermittently during work hours.
Ability to independently manage multiple tasks.

Responsibilities

Oversee the planning, development and implementation of the marketing, public relations and communications strategy that includes social media, print and digital content and email marketing.
Oversee the development and production of all marketing publications, collateral communication material and social media initiatives.
Develop a compelling branding strategy that supports Teche Health's strategic goals and objectives.
Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support).
Establishes and/or enhances relationships with local, regional and industry-specific media outlets.
Responsible for Marketing budget, leading the team and managing vendors and external partners.
Develop multi-channel advertising campaigns (traditional, digital and social) and manage the associated budget.
Produce creative and cost-effective marketing activities that generate return on investment for the organization.
Proactively develops media pitches that promote strategic clinical services for Teche Health.
Pitches story ideas to the media and coordinates resulting filming and interviews, including scheduling interviews, completing media consent forms for employees, volunteers and patients.
Research, writes and disseminates media backgrounders, releases, advisories and calendar announcements.
Works collaboratively with CEO and COO to establish public relations priorities and story ideas for the media that support the strategic goals and mission of Teche Health.
Works collaboratively with Teche Health's event planner to plan, define and coordinate events that support the strategic goals and mission of Teche Health.
Mentor and guide other team members in the skills required for the successful execution of events and professional development.
Managing all communication tools including e-newsletter, brochures, quarterly newsletter, annual report and website.
Develop, implement and evaluate comprehensive marketing and public relations campaigns, such as Teche's, monthly disease awareness campaign, that incorporate a combination of the following: PR, media relations, social media, internal and external communications, advertising, community outreach or sponsorship/partnerships.
Oversee the utilization and evaluation of new and existing digital technologies to further the work of Teche Health in relationship to marketing and brand awareness.
Oversee the daily activities of the Marketing & Communications Department including budgeting, event planning and staff development.
Lead and manage committees and task force groups and support the Senior Management Team in internal/external communications about the vision and overall strategies of the organization.
Lead the marketing team with an emphasis on data analytics to make strategic and data-driven decisions.
Work with leadership team and staff to identify internal and external marketing communication opportunities and develop strategies that support solutions.
Responsible for staff performance and development goals, establish staff priorities, and conduct annual performance appraisals.
Maintain strong relationships with key partners and represent Teche Health at professional and community events, in a leadership role.
Lead in the fundraising and development process by building and maintaining authentic relationships with residents/participants, donors, and community partners.
Writes, edits and coordinates graphic design and content for Teche Health's community outreach program events and activities including flyers, brochures, print ads, radio copyrighting and website copyrighting.
Coordinates the design, printing and distribution of materials, ensuring standards for timeliness, quality, consistency of brand standards and cost-effectiveness are met.
Create social media campaigns and calls-to-action that grow engagement and awareness of Teche Health's brand and key services.
May occasionally need to work non-traditional hours based on operational or community needs.