Marketing Director

Dartcor•Parsippany, NJ

3d•Onsite

About The Position

We are seeking a Marketing Director to lead the next chapter of our growth. This is a rare opportunity to own and build the Marketing Operations of an enterprise that is reshaping how people experience hospitality across multiple brands and venues. This role is responsible for leading all Marketing Operations functions across Dartcor Enterprises and its brands — Dartcor Hospitality, Chelsea Hospitality, and Ome Caterers. You will drive brand strategy, creative execution, digital performance, and business-specific campaigns that serve both B2B and B2C growth. You’ll also lead a small in-house team, oversee agency and consultant partnerships, and develop the systems and structure needed to support a high-performing marketing operation spanning the full portfolio. This is a hands-on, strategic, and highly collaborative role ideal for a dynamic marketing leader who can balance brand storytelling with business impact across a multi-brand environment.

Requirements

5-10 years of diverse marketing experience, with demonstrated leadership in both B2B and B2C environments
Strong project management skills: planning, hitting tight deadlines, an eye for detail, a high bar for quality of execution, juggling multiple high priorities, and the ability to bring structure
Self-starter — able to connect the dots and anticipate needs, work without micromanagement, and proactively report status and escalate when support is needed
Can-do attitude — bring creative, cost-efficient solutions, look for opportunity, and like to build; entrepreneurial
Proven success developing brands and driving measurable business results, ideally across more than one brand or business unit
Experience managing teams and scaling marketing operations
Strong strategic thinking, creative instinct, and the ability to execute in a fast-paced environment
Exceptional taste and a deep appreciation for high-end hospitality, design, and culture
Strong digital marketing skills across SEO/SEM, paid media, email, and social — proficient with Google Ads, Meta Ads, email platforms (HubSpot, Mailchimp), and CMS tools
Data-driven, with proficiency in GA4, attribution reporting, and performance dashboards
Skilled in managing cross-functional priorities and communicating with executive leadership
Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field

Nice To Haves

Experience with multi-brand or parent/sub-brand marketing architecture
Existing media or influencer relationships in the NJ/NYC market
Background in restaurants, catering, and events, or F&B marketing
Familiarity with hospitality CRM platforms

Responsibilities

Develop and lead marketing strategy across all Dartcor Enterprises brands — Dartcor Hospitality, Chelsea Hospitality, and Ome Caterers — aligned with enterprise growth goals
Build and manage a nimble, high-performing in-house team
Oversee brand development across the portfolio, ensuring each brand keeps a distinct voice while reinforcing the Dartcor Enterprises parent identity
Lead CRM, digital marketing, and content strategies that support both sales and brand awareness
Create and manage integrated B2B and B2C campaigns tailored to each brand and business need
Manage and evaluate agency and freelance partners across PR, creative, and paid media
Support enterprise-level strategic planning and growth initiatives, partnering with business unit leads across all brands
Shape the presence of Dartcor Enterprises and its brands across owned, earned, and social media channels
Drive influencer relationships and partnership marketing
Own the entire marketing budget and planning across the enterprise