Marketing Director

Hannis T. Bourgeois•Baton Rouge, LA

About The Position

At HTB, accounting isn’t just our profession—it’s our passion. We’re more than a CPA firm; we’re a team of dedicated professionals focused on helping clients grow through personalized accounting, tax, assurance, and consulting services. But just as importantly, we’re committed to helping you grow. Whether you're launching your career or advancing to the next level, HTB provides the tools, mentorship, and flexibility you need to succeed. We believe in creating an environment where people feel supported, valued, and empowered to grow. From robust financial benefits to work-life flexibility and professional development opportunities, we provide a workplace where people feel empowered to succeed. We don’t just invest in careers; we invest in people. Because when our team thrives, so do our clients.

Requirements

Demonstrated understanding of and alignment with the firm's core values, including integrity, leadership, creativity, teamwork, loyalty, and accessibility
Advanced knowledge of marketing strategy, market research, positioning, audience segmentation and integrated planning
Strong command of digital, social, content, email and paid media channels
Business acumen in budgets, resourcing and return on marketing investments
Effective oral and written communication skills, with the ability to convey information clearly and professionally
Executive-level facilitation and presentation skills, with the ability to counsel partners and lead planning sessions
Excellent organizational and time management skills, with the ability to manage multiple tasks, prioritize effectively, and meet deadlines
Analytical thinking and problem-solving skills to support accurate data reporting
Strong attention to detail and commitment to correctness in all published copy, materials, and content
Professional demeanor with strong interpersonal skills and the ability to handle client and team interactions with courtesy and discretion
Delegation of duties in an effective and efficient manner
Positive attitude with a strong commitment to supporting a respectful, solutions-focused, and team-based culture
Proven ability to work both independently and collaboratively in a fast-paced, team-oriented environment
Demonstrated ability to lead a team and coordinate cross-functional tasks
Respond promptly and effectively to employee concerns, demonstrating strong problem-solving skills and emotional intelligence
Sound judgment and the ability to maintain confidentiality when handling sensitive employee, client, and financial information
Ability to analyze market trends, client behavior and competitor activity to develop effective marketing strategies
Ability to define key performance indicators, interpret data and turn findings into action
Decisive problem solving and sound judgment under pressure, with resilience and empathy when navigating ambiguity and change
Ability and willingness to travel as needed and work occasional evenings and weekends to support firm events, community engagement, client initiatives and other business needs.
Minimum: Bachelor's degree in marketing, public relations, communications, or related field.
Minimum: 8+ years of marketing strategy experience, including annual and long-term strategic planning, and direct experience leading a marketing team
Proficient in the use of computers and have knowledge of marketing programs used by the firm such as Adobe Creative Suite, Canva, HubSpot, and WordPress. Microsoft Office experience, specifically Word, PowerPoint, and Excel, is required. Familiarity with marketing analytics and reporting tools is expected. The ability to learn and adapt to new systems is essential.

Nice To Haves

Advanced degree or professional marketing certification.
Experience working in a public accounting or professional services environment.

Responsibilities

Leads the marketing department effectively ensuring the department goals and tasks align with and support the firm’s overall strategic goals.
Manages the department’s workflows and ensures all processes are completed timely in accordance with firm standards and guidelines. During periods of high-volume or staff absences, may serve as back-up to team members.
Responsible for overseeing team member tasks are completed timely and accurately including review of their work product and processes.
Develops the firm's annual and multi-year marketing strategy and calendar and secures alignment on it with the Managing Partner, the COO and the partner group.
Identifies and prioritizes the industries, niches, geographies and buyer audiences the firm should target, and recommends where marketing investment should be added or withdrawn based on department goals.
Serves as strategic counsel to the Managing Partner, COO, niche leaders and service line leaders on brand, positioning and market opportunity.
Establishes standards for market research and competitive intelligence and translates research and client insight into direction the partner group can act on.
Supports the development of niche and industry business growth plans by serving as a thought partner to the Managing Partner and niche leaders; Executes marketing strategy in alignment of the growth plans.
Develops clear marketing objectives and leads the brand and marketing strategy for HTB Wealth Advisors, aligning efforts with firm priorities while supporting Wealth Advisor goals, initiatives and growth.
Supports the COO on the marketing and communications strategy for merger and acquisition activity and for the firm's strategic plan.
Defines the department's key performance indicators, the reporting calendar and the definition of success for each marketing program.
Owns brand positioning and brand standards and approves any change to how the firm presents itself in the market.
Builds the strategy for the firm's paid marketing channels, including paid media (digital, social and traditional), print media, organic social media, email marketing, website, content, public relations, and recommends and approves the annual channel mix.
Owns the annual marketing budget, allocates it across programs and channels, and raises risks to the COO early.
Partners with the HR Manager to establish and implement the internal communications strategy to foster a brand-centered employee experience.
Owns the relationship with the firm's outside marketing agency, including scope, annual strategy sessions and evaluation of results.
Provides marketing strategy and materials in support of firm proposals and pursuits led by firm leadership.
Advances the department's use of emerging marketing technology and artificial intelligence while protecting brand integrity, security, and client confidentiality.
Leads the firm’s community engagement strategy and planning, identifying and prioritizing opportunities, partnerships, sponsorships and events that strengthen brand visibility, build key relationships and support the firm’s strategic goals.
Establishes standards and processes for market research, client insights and competitive intelligence to advise and ensure reliable information is available to support firm and marketing decisions.
Performs other related duties as assigned to support the overall effectiveness and flexibility of the marketing department and firm.
The Marketing Director manages the marketing department and holds formal supervisory responsibilities. These supervisory duties include setting performance goals and deadlines, organizing team workflows, resolving operational issues, and addressing employee concerns. The Marketing Director also coordinates with other departments and develops training and professional growth opportunities for his or her team. Additionally, the Marketing Director provides hands-on support in all marketing functions to ensure accurate and timely task completion.