Marketing Director at Waxahachie

Focused Post Acute Care Partners•Waxahachie, TX

7d•Onsite

About The Position

The Marketing Director generates appropriate referrals, meets growth and development targets, and builds market acceptance for the organization’s services. The role develops and carries out marketing plans and promotional initiatives, maintains relationships with referral sources and community stakeholders, and monitors the cost-effectiveness of marketing efforts. It also supports appropriate hospice admissions, communicates referral-source preferences to the care team, and provides detailed admission reports to nursing leadership and staff. The position is non-exempt and may require participation in evening and weekend admissions call, as well as work on some weekends, evenings, and holidays.

Requirements

Bachelor’s degree in Business Administration or nursing, or equivalent experience and knowledge, preferred.
Good communication, negotiation, and public relations skills.
Professional sales experience, preferably in health care.
Demonstrated history of positive sales results.
Ability to market and deal tactfully with customers, referral sources, and the community.
Valid driver’s license, good driving record, and an automobile insured in accordance with state requirements.
Self-directed, with ability to work with little supervision.
Computer literacy, including MS Office.
Compliance with accepted professional standards and practices.
Ability to safely push, pull, lift, bend, kneel, and reach, including lifting up to 50 pounds, with or without reasonable accommodations.

Responsibilities

Generate appropriate referrals.
Meet growth and development targets and actively establish and maintain market acceptance.
Collaborate with the patient care team on marketing and build the team as a selling point.
Maintain high-quality customer service and show respect to internal and external customers.
Establish and maintain professional relationships with physicians, nursing home administrators and directors of nursing, hospital personnel, and other key contacts.
Conduct ongoing market assessments and develop a comprehensive marketing plan designed to meet budgetary projections.
Implement marketing and promotional initiatives as directed.
Monitor and report on the cost-effectiveness of marketing efforts.
Provide regular educational in-services to accounts.
Serve as a resource for customers and the community.
Implement a territory management system, reassess the territory on an ongoing basis, and adjust plans and actions accordingly.
Identify opportunities for additional or improved services to address unmet customer needs.
Communicate referral-source information and communication preferences to the team.
Ensure hospice admissions are appropriate and informed consent is obtained.
Provide thorough, detailed, individualized reports to the DON and staff after an admission.
Participate in evening and weekend admissions call as required, competently and responsively.
Ensure compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and procedures.