Marketing Director

PACS

4d • Onsite

About The Position

The primary purpose of this job position is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services. This role involves developing and maintaining relationships with Nashville-area hospitals and case managers to generate consistent referral opportunities, serving as a primary liaison between Eaton Creek, hospitals, discharge planners, and other referral sources. The Marketing Director will proactively market Eaton Creek’s clinical capabilities, services, and strengths, work closely with the Administrator and Admissions Department to convert referrals into admissions and maximize occupancy, and track referral activity, conversion rates, and census growth while identifying opportunities for improvement. Strong communication and follow-up with referral sources throughout the admissions process are essential, as is representing Eaton Creek professionally and building a strong reputation within the Nashville healthcare community.

Requirements

• Established relationships with Nashville-area hospitals and case managers required.
• Demonstrated track record of increasing SNF census and generating referrals.
• Strong understanding of the hospital-to-SNF discharge and referral process.
• Excellent communication, networking, and relationship-building skills.
• Highly motivated, results-oriented, and comfortable working in a fast-paced admissions environment.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from managers and employees.
• Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Proficient in Microsoft Suite products.

Nice To Haves

• Previous SNF, healthcare marketing, hospital liaison, or business development experience preferred.

Responsibilities

• Develop and maintain established relationships with Nashville-area hospitals and case managers to generate consistent referral opportunities.
• Serve as a primary liaison between Eaton Creek, hospitals, discharge planners, and other referral sources.
• Proactively market Eaton Creek’s clinical capabilities, services, and strengths to referral partners.
• Work closely with the Administrator and Admissions Department to convert referrals into admissions and maximize occupancy.
• Track referral activity, conversion rates, and census growth while identifying opportunities for improvement.
• Maintain strong communication and follow-up with referral sources throughout the admissions process.
• Represent Eaton Creek professionally and build a strong reputation within the Nashville healthcare community.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager