Marketing Director

City Winery International • New York, NY

15h

About The Position

A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city. Position Summary The Director of Marketing leads all local marketing, brand strategy, and audience development efforts for City Winery NYC, the company’s flagship venue and one of New York City’s most dynamic destinations for live music, dining, wine, and private events. This highly visible leadership role oversees a team including a Senior Marketing Manager and Marketing Specialist, driving innovative campaigns that grow revenue, expand audience reach, deepen customer loyalty, and elevate the City Winery brand across the market. Working cross-functionally with Programming, Operations, Private Events, Digital, Creative, and PR teams, the Director of Marketing is responsible for developing and executing integrated marketing strategies that support ticket sales, dining traffic, memberships, partnerships, and brand awareness. Serving as a key ambassador for the brand, this role cultivates strategic media, promotional, and community relationships while identifying new opportunities across radio, television, digital, influencer, and experiential platforms to increase visibility and engagement for one of the most unique hospitality and entertainment brands in the country.

Requirements

• 7+ years of progressive marketing experience, preferably within hospitality, live entertainment, lifestyle, or food & beverage, including demonstrated success leading integrated marketing initiatives
• Proven success leading and mentoring, high-performing teams in a fast-paced, collaborative environment
• Positive, collaborative, and solutions-oriented leadership style with a high level of integrity, professionalism, accountability, and emotional intelligence; someone who leads by example and fosters a strong team culture
• Strategic, metrics-driven marketer with strong creative instincts and the ability to balance brand storytelling with performance-focused marketing
• Exceptional written, verbal, interpersonal, and presentation skills, with the ability to communicate effectively across departments, leadership teams, partners, and media contacts
• Strong understanding of digital marketing including email marketing, CRM, social media, audience development, paid media, and content strategy
• Highly organized and detail-oriented with strong project management skills and the ability to manage multiple priorities and deadlines simultaneously
• Collaborative and adaptable mindset with the ability to thrive in a dynamic, entrepreneurial, and constantly evolving environment
• A deep appreciation for and understanding of live music, hospitality, food & beverage, and experiential customer-driven businesses
• Ability to work a flexible schedule including evenings, weekends, holidays, and occasional travel as business needs require
• Bachelor's degree preferred in Marketing, Communications, Business, Hospitality, Graphic Design, Visual Arts, or a related field
• Proficiency with modern marketing platforms, digital tools, and business technologies with strong overall technical fluency

Responsibilities

• Develop and execute integrated marketing strategies that drive ticket sales, dining reservations, private events, memberships, and brand engagement for City Winery’s flagship New York City location at Pier 57.
• Oversee campaign execution across digital, social, email, partnerships, promotions, and in-venue marketing.
• Identify opportunities to improve performance for undersold shows and key initiatives.
• Leverage consumer insights and performance data to optimize marketing effectiveness.
• Collaborate with Programming, Operations, Digital, and Winery teams to maximize revenue opportunities across all business verticals.
• Ensure all customer-facing messaging and visual presentation reflect the company’s premium positioning across hospitality, live entertainment, wine, and culinary experiences.
• Partner with Creative Services and external vendors to produce impactful print and digital materials.
• Ensure all in-venue collateral remains current.
• Support storytelling initiatives around artist programming, winery experiences, culinary offerings, memberships, and special events.
• Manage local digital marketing and audience development efforts with a strong focus on customer acquisition, retention, and engagement.
• Manage email marketing strategy, audience segmentation, social media oversight, website content updates, and promotional visibility across external platforms and partner channels.
• Drive traffic through artist and partner integrations.
• Ensure timely updates to website and social channels.
• Collaborate with internal teams to create compelling editorial and promotional content that strengthens customer connection and drives conversion.
• Cultivate relationships with media, tastemakers, community organizations, and strategic partners across music, food, wine, hospitality, and lifestyle sectors.
• Work closely with our external PR agency to support press outreach, media opportunities, listings, and event visibility.
• Identify new promotional partnerships that enhance awareness and audience reach.
• Oversee philanthropic and donation requests, helping align community engagement efforts with the company’s values around Philanthropy and broader brand strategy.
• Lead and mentor a local marketing team, fostering a collaborative, high-performing environment that encourages creativity, accountability, and professional growth.
• Hire, train, develop, and manage team members.
• Ensure projects are prioritized, executed efficiently, and aligned with company objectives.
• Serve as a key strategic partner to the SVP of Marketing and collaborate closely with cross-functional leadership teams across Programming, Operations, Digital, Creative, Hospitality, and Private Events Leadership.
• Balance strategic thinking with hands-on execution in a fast-paced, constantly evolving environment.

Benefits

• Competitive pay
• Medical, Dental, Vision Insurance
• nDORFins program designed to promote a healthy and active lifestyle!
• 401K (and yes we match!)
• Flexible Savings Accounts, HSA and Dependent Care, Basic Life and AD&D Insurance
• Amazing discounts, 50% OFF all dining/retail wine
• Tickets to available shows

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree