Marketing Director

CRI Genetics•Torrance, CA

9d•Hybrid

About The Position

At CRI Genetics, we’re redefining how people understand their health, heritage, and potential. As a science-driven HealthTech company, we transform advanced genetic research into clear, actionable insights through our ancestry, health, and wellness reports. Our work goes beyond delivering data — we create intuitive, meaningful experiences that empower individuals to make confident, informed decisions about their lives. We’re a fast-moving, mission-driven team fueled by curiosity, innovation, and scientific excellence. If you’re passionate about building impactful products and shaping the future of personalized health, you’ll thrive here.

Requirements

5+ years of performance or growth marketing experience in DTC, subscription, or eCommerce, with 3+ years in a senior leadership role.
Proven track record launching and scaling paid campaigns.
Deep expertise across Meta, Google, TikTok, and YouTube Ads.
Demonstrated success launching new channels and products from strategy through execution and scale.
Strong command of performance metrics — CAC, ROAS, LTV, CVR, and payback period — with the ability to build analysis and present results clearly.
Experience with UGC-driven creative strategy and working with creators to build performance-oriented content.
Proficiency with analytics and attribution tools such as Google Analytics, Triple Whale, Northbeam, or Appsflyer.
Hands-on experience with lifecycle marketing platforms.
Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.
Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership.

Responsibilities

Develop and execute full-funnel marketing strategies across paid media, lifecycle, native advertising, and conversion funnels to drive customer acquisition, retention, and revenue growth.
Launch, test, and scale new paid channels (Meta, Google, TikTok, YouTube) and identify emerging opportunities to expand reach and lower CAC.
Own new product and channel launches end-to-end — from go-to-market strategy through creative briefing, launch execution, and post-launch scaling.
Lead structured A/B and multivariate testing across ad creative, copy, targeting, and landing pages to continuously improve ROAS and conversion rates.
Build and optimize customer lifecycle flows including onboarding, upsell, retention, and win-back through email, SMS, and automation.
Oversee creation of high-performing marketing assets including UGC ads, VSLs, landing pages, and advertorials in collaboration with creative teams.
Own and manage a multi-million dollar marketing budget, balancing growth velocity with efficiency and profitability.
Define, track, and report on core KPIs — CAC, ROAS, LTV, CVR, and retention — and use data to drive decisions.
Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners.
Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.