Marketing Director

TN HomeBuyers•Nashville, TN

10d•$65,000 - $85,000•Onsite

About The Position

For over 20 years, TN HomeBuyers has been Nashville’s trusted real estate investment company, helping homeowners sell their houses the easy way, with no stress, no delays, and no surprises. Whether someone needs to sell quickly or simply wants a hassle-free process, we deliver clear, reliable solutions backed by our “Sell Your House the Easy Way” guarantee. Our mission is to provide honest solutions for homeowners while strengthening the communities we serve. We believe meaningful work comes from solving real problems for real people, and we hold ourselves to a high standard of service, follow-through, and results. Our team operates under five core values: Team First, Responsibility, Stewardship, Trustworthiness, and Loyalty. These principles guide how we work, how we serve our customers, and how we hold ourselves accountable to the commitments we make every day. At TN HomeBuyers, we believe great outcomes come from people who take ownership, support their team, and consistently deliver on what they promise. The Marketing Director is responsible for generating qualified opportunities through data-driven strategy, disciplined campaign management, and strong vendor accountability. This role oversees performance across all marketing channels, including PPC, SEO, social media, direct mail, TV, streaming, content creation, and other lead generation initiatives. The Marketing Director must understand the economics behind each channel, quickly identify performance trends, and make informed decisions that improve lead quality, appointment conversion, and return on ad spend. Success in this role requires analytical thinking, urgency, ownership, organization, and consistent follow-through.

Requirements

Experience managing multi-channel lead generation campaigns
Strong data literacy with the ability to interpret dashboards, identify patterns, and make math-driven decisions
Proven ability to hold external vendors or agencies accountable to KPIs and performance expectations
Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously
Comfortable using AI tools such as ChatGPT or Claude to improve workflow efficiency and output quality
Experience creating and coordinating marketing content, campaigns, and brand execution
Ability to communicate directly, make decisions quickly, and operate with accountability in a performance-driven environment

Nice To Haves

Experience in real estate, home services, direct response, or other high-urgency lead generation environments preferred

Responsibilities

Own weekly marketing performance reporting, including lead volume, qualified seller opportunities, cost per lead, and channel-level performance
Manage marketing budget performance by identifying where spend should be scaled, reduced, paused, or reallocated
Review TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials are reaching the right audience at the right time
Hold PPC, SEO, direct mail, TV, paid social, and website vendors accountable to weekly lead targets, reporting standards, and corrective action plans
Oversee direct mail execution, list management, vendor coordination, split testing, and campaign tracking
Coordinate seller-facing content, testimonials, reviews, social media activity, website updates, and brand assets
Propose new lead generation tools and ideas with data that will provide a return on investment
Develop, create, and coordinate short- and long-form content across social media, YouTube, websites, and paid marketing channels
Manage AI lead intake systems to ensure consistent call quality, scheduling accuracy, operational reliability, and lead handling performance
Partner with the internal team to evaluate lead quality and improve conversion feedback loops
Use AI tools and marketing technology to improve reporting speed, campaign analysis, content workflow, and operational efficiency