Marketing Director
About The Position
Home Energy Pros is a fast-growing home energy services company delivering radiant barrier insulation, solar attic fans, water filtration, and air purification solutions to homeowners across Indiana, Maryland, and Virginia — with a new market launching in Columbus, OH. We're a door-to-door sales-driven business built on a proven canvassing model, and we're investing heavily in marketing infrastructure to fuel our next stage of growth. The Role We're looking for a Marketing Director to own our marketing strategy end-to-end — from lead generation and brand positioning to CRM systems and campaign performance. You'll work directly with ownership to turn marketing into a predictable, scalable growth engine across multiple markets, and you'll manage the team executing on it (including our CRM/campaign lead).
Requirements
- 5+ years in marketing, with at least 2+ in a leadership or director-level role
- Experience with CRM platforms (GoHighLevel a strong plus) and marketing automation
- Direct mail and/or paid social campaign management experience
- Comfort working with data — close rates, CPL, campaign ROI — to drive decisions
- A builder's mindset — comfortable creating systems from scratch, not just maintaining them
- Strong leadership and communication skills; able to manage a small, growing team
Nice To Haves
- Experience in home services, D2D sales, or a similarly fast-paced field-sales environment strongly preferred
Responsibilities
- Own marketing strategy across all active and expansion markets (IN, MD/VA, Columbus)
- Drive lead generation across direct mail (EDDM), paid social (Meta), and other channels
- Oversee GoHighLevel CRM strategy — pipeline structure, automation, reactivation campaigns, and reporting
- Manage and mentor marketing team members (including a Marketing Manager/CRM lead)
- Analyze campaign performance and close rates to optimize spend and messaging
- Partner with sales leadership to align marketing output with canvassing/closer capacity
- Build repeatable playbooks for new market launches (using Columbus as the next test case)
- Manage vendor relationships (mailers, ad platforms, skip tracing, DNC compliance, etc.)
Benefits
- Health insurance
- Paid time off
- Vision insurance
- Competitive salary
- Flexible schedule
- Competitive base salary + performance bonus structure
- Health, vision, and dental insurance
- IRA retirement plan
- Company trips/incentive travel
- Real ownership over marketing strategy at a company in aggressive growth mode
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
