Marketing Director

DELAWARE VALLEY FLORAL GROUP LLC•Mantua Township, NJ

104d•$145,000 - $175,000•Onsite

About The Position

The Marketing Director is responsible for developing and executing the B2B marketing strategy that strengthens brand awareness, generates qualified leads, and increases engagement among retail florists, event designers, supermarkets, and other business customers. Reporting to the CRO, this position aligns marketing priorities, investments, and performance with business and revenue goals while personally executing high-priority campaigns, content, and messaging. This is a player-coach role that combines strategic leadership with hands-on execution. The ideal candidate brings strong experience in digital marketing, content strategy, and performance analytics, with a track record of translating business objectives into measurable marketing results.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
8–10+ years of progressive marketing experience
4+ years of experience leading marketing teams
Proven success developing and executing data-driven marketing strategies that deliver measurable business impact
Experience managing marketing budgets, allocating resources, measuring ROI, and communicating results to executive leadership
Strong expertise in content marketing, B2B marketing, e-commerce, digital marketing, and print advertising
Excellent copywriting skills with the ability to develop compelling messaging for different audiences and marketing channels
Experience with modern marketing technology, including CRM, analytics, marketing automation, CMS, and e-commerce platforms
Experience using tools such as Salesforce, Smartsheet, Tableau, Power BI, Google Analytics, and Microsoft Office to manage projects, monitor KPIs, and communicate results
Strong strategic planning, project management, analytical, problem-solving, and cross-functional collaboration skills
Excellent verbal and written communication skills, with the ability to communicate effectively with employees, partners, customers, and executive leadership
Ability to lead multiple priorities and projects while maintaining focus on business outcomes
Ability to build team capabilities, develop talent, and establish succession plans within the marketing function

Nice To Haves

MBA is a plus

Responsibilities

Develop and own the annual marketing strategy, roadmap, and priorities, aligning initiatives with company and revenue goals.
Develop and execute integrated marketing programs across digital and print channels, including content marketing, SEO, social media marketing, performance marketing and e-commerce.
Drive multichannel campaigns that increase brand awareness, lead generation, customer engagement, and measurable business results.
Use market research, customer insights, competitive analysis, and performance data to identify opportunities and inform marketing strategy.
Personally develop high-priority B2B content and messaging, including website copy, email campaigns, blogs, product descriptions, and sales-support materials, while establishing the content strategy and guiding the broader marketing calendar.
Partner closely with product and sales to align marketing programs with revenue objectives, strengthen lead generation and sales support, and develop campaigns and materials for B2B customers.
Own the marketing budget and resource allocation, using performance data to monitor ROI, forecast spend, and communicate results and recommendations to executive leadership.
Build and develop the marketing team while remaining actively involved in day-to-day execution.
Manage team members and external partners through clear priorities, performance management, hiring, capability development, agency and freelancer oversight, and succession planning.