Marketing Director

Start Corporation•Houma, LA

20d

About The Position

The Marketing Director will be responsible for developing, implementing, and maintaining a comprehensive marketing plan, with an initial focus on Region 3. This role involves providing direct supervision, guidance, and support to Marketing staff, coordinating and overseeing community outreach and marketing activities, and establishing priorities and expectations for the Marketing staff while monitoring progress toward departmental goals. The Marketing Director will also manage the organization’s relationship and contract with its external marketing consultant, ensuring alignment of projects, campaigns, and deliverables with organizational priorities. Additionally, this position oversees the day-to-day operations of the Marketing Department, develops strategies to increase awareness of the organization, its programs, and available services, and works with program leadership to identify marketing needs, target populations, referral opportunities, and community partnerships. The role ensures consistent messaging and branding across programs and service areas, assists with the development and review of various marketing materials, identifies opportunities for community engagement, outreach, partnerships, and events, and monitors the effectiveness of marketing activities, making recommendations for improvement. The Marketing Director will maintain appropriate tracking and reporting of marketing activities, collaborate with leadership on new initiatives requiring marketing support, and manage multiple marketing projects and priorities to ensure deadlines are met. Other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field required.
Minimum of five (5) years of experience in marketing, communications, public relations, business development, or a related field.

Nice To Haves

Minimum of two (2) years of supervisory or leadership experience preferred.
Experience developing and implementing comprehensive marketing plans and strategies preferred.
Experience in healthcare, behavioral health, nonprofit, or community-based services preferred.

Responsibilities

Develop, implement, and maintain a comprehensive marketing plan, with an initial focus on Region 3.
Provide direct supervision, guidance, and support to Marketing staff.
Coordinate and oversee community outreach and marketing activities.
Establish priorities and expectations for Marketing staff and monitor progress toward departmental goals.
Manage the organization’s relationship and contract with its external marketing consultant.
Coordinate with the marketing consultant to ensure projects, campaigns, and deliverables align with organizational priorities.
Oversee the day-to-day operations of the Marketing Department.
Develop strategies to increase awareness of the organization, its programs, and available services.
Work with program leadership to identify marketing needs, target populations, referral opportunities, and community partnerships.
Coordinate marketing efforts across programs and service areas to ensure consistent messaging and branding.
Assist with the development and review of marketing materials, advertisements, promotional materials, social media content, and other communications.
Identify opportunities for community engagement, outreach, partnerships, and events.
Monitor the effectiveness of marketing activities and make recommendations for improvement.
Maintain appropriate tracking and reporting of marketing activities, outreach efforts, and results.
Collaborate with leadership on new programs, services, locations, and other initiatives requiring marketing support.
Manage multiple marketing projects and priorities while ensuring deadlines are met.
Perform other duties as assigned.