Marketing & Communications - Marketing Director

IntelliPro Group Inc.•New York, NY

2d•$40 - $45•Hybrid

About The Position

The Marketing Director will be responsible for co-managing community on social channels, assessing and routing escalations, reviewing and approving content requests, maintaining and updating the editorial calendar, sourcing and following up on content from internal contributors, and monitoring official social accounts. Weekly responsibilities include writing and developing LinkedIn content for C-suite executives, managing approval workflows and scheduling, reviewing inbound executive post requests, providing strategic guidance, conducting 1:1s with direct reports, weekly syncs with the Sprinklr team, bi-weekly syncs with the LinkedIn team, bi-weekly executive support meetings, reviewing paid social campaigns and making optimization decisions, updating the paid social campaign tracker, building and launching new paid campaigns, developing organic content, enforcing the monthly publishing governance framework, and driving LinkedIn employee advocacy expansion. Monthly responsibilities include conducting a full review and QA of the monthly organic social performance report, presenting the monthly performance report to stakeholders, producing individualized monthly social performance snapshots for executives, leading monthly content planning sessions, delivering paid social campaign performance reporting, designing and leading social media trainings, presenting in the Broker Cohort Program, attending IMAC meetings, attending monthly Content Planning meetings, developing and executing executive and thought leadership content, and meeting with line-of-business account managers to align social strategy.

Requirements

Platform Proficiency: Sprinklr (publishing & reporting, community management, social listening)
LinkedIn Analytics
LinkedIn Campaign Manager
Meta Ads Manager
Video span (video editing)
Ability to manage C-suite and interface as a trusted partner
Experience managing competing content priorities across multiple lines of business, corporate functions, and C-suite stakeholders simultaneously
Skilled at enforcing governance frameworks and editorial standards
Regular interface with platform partners (LinkedIn, Sprinklr)
Executive ghost-writing for C-suite leaders
Editorial oversight of a high-volume global B2B social channel
Ability to translate complex business topics into clear, audience-first social content
Experience developing structured content education programs
Comfortable with content creation, including video
End-to-end campaign management across LinkedIn, Meta and YouTube
Experience managing campaigns across multiple concurrent business priorities and budget lines
Analytics and reporting
Monthly organic and paid performance reporting with executive-level distribution
Ability to derive editorial strategy from performance data, and make recommendations accordingly
Accessible to NYC office at 200 Park Monday through Thursday
EST business hours, with flexibility to accommodate global (GMT+1, PST) business needs
Well-versed in project management across multiple teams and functions
Ability to assess crisis and escalation needs in real time

Responsibilities

Co-manage community on social channels (LinkedIn, Facebook, Instagram, X, Threads, and YouTube) including monitoring, responding, and flagging sensitive or escalation-worthy content.
Assess and route escalations as needed.
Review and approve or reject incoming content requests from cross-functional teams against editorial standards, brand voice, and the monthly publishing governance framework.
Maintain and update the editorial calendar, making real-time adjustments to reflect shifting priorities, approvals, and contributor timelines.
Actively source and follow up on content from internal contributors to keep the publishing pipeline on track.
Monitor official social accounts across platforms and maintain an ongoing inventory of accounts across the enterprise social landscape.
Write and develop LinkedIn content for C-suite executives, managing approval workflows and scheduling.
Review inbound executive post requests, providing strategic guidance on timing, framing.
Conduct 1:1 with direct report.
Weekly sync with Sprinklr team to manage platform operations.
Bi-weekly sync with LinkedIn team to stay current on product updates, algorithm changes and campaign management.
Bi-weekly executive support meeting with other team to align on content priorities and upcoming needs.
Review paid social campaigns and make optimization decisions.
Update paid social campaign tracker to maintain accurate visibility.
Build and launch new paid campaigns as needed, including audience setup, creative briefing, and platform configuration.
Develop organic content as needed across formats and topics.
Enforce the monthly publishing governance framework.
Drive LinkedIn employee advocacy expansion, including developing activation strategies, and measuring impact.
Conduct full review and QA of the monthly organic social performance report, ensuring accuracy before stakeholder distribution.
Present the monthly performance report to stakeholders and content contributors, translating data into editorial recommendations and strategic direction for the following month.
Produce individualized monthly social performance snapshots for executives.
Lead monthly content planning sessions with executive support staff to build out the following month's calendar.
Deliver paid social campaign performance reporting as needed.
Design and lead social media trainings for internal teams and brokers.
Present in the Broker Cohort Program (1–2x per month) as part of a structured multi-session LinkedIn education curriculum.
Attend IMAC meeting and present on paid social performance and strategy as needed.
Attend monthly Content Planning meeting with cross-functional stakeholders.
Develop and execute executive and thought leadership content tied to flagship Content Marketing report launches, including sequencing strategy across corporate and individual accounts.
Meet with line-of-business account managers to align social strategy and upcoming initiatives.