Director, Marketing & Communications

Boston College • Newton, MA

7d • $102,150 - $127,700 • Onsite

About The Position

The Director, Marketing & Communications leads the ongoing design and implementation of a seamless digital member experience from first exposure through prospect-development to member experience. This position ensures and ease of use with emphasis on searchability and responsive design. The Director maintains state-of-the-art user experience that meets the expectations and needs of our members and facilitates financial support for BCCCC.

The Director, Marketing & Communications is a member of the senior leadership team and is accountable for the overall digital experience, marketing, and content communication strategies that drive the education and membership needs of the Center for Corporate Citizenship. The Director assumes responsibility for the streamlined transition of experiences from the points of exposure to points of purchase for prospects, members, and program attendees. This requires continual monitoring, maintenance, and optimization of consumer experiences and expectations within the digital sphere. The Director will assess the best technologies and use-cases for technology to facilitate member/prospect/participant engagement and maximize revenue-generating digital interfaces and events. The Director also leads public positioning, supervises the digital footprint and reputation of the Center, and is responsible for maintaining positive relationships with influential business executives, academics, and media. He/she accomplishes this through the creation/maintenance of a best-in-class website, a dynamic social media presence, strategic email marketing campaigns, and engaging print and digital content to support both the Center and the leadership team. The Director recommends and is a key decision maker in determining future direction for technology applications essential for engagement such as web, email marketing, registration systems, virtual event and e-learning platforms, and analytics.
The Director leads efforts to increase public support of the BC Center for Corporate Citizenship’s mission, strategic initiatives and products. Role supports $5M+ in annual revenue across membership, executive education, and conference products and is expected to drive growth in all three business verticals. They will lead the marketing and communications team, lead the production of a quarterly magazine and other periodic communications, and will participate as a member of the Executive Director’s Management Leadership Team.
The Director will be the principal resource for the focus, schedule, development coordination, marketing, editorial and documentation of the Center for Corporate Citizenship web site ccc.bc.edu and other external communications strategies. The Director is also responsible for the external positioning of the Center regarding traditional media relations, social media, publication production and other public representation opportunities. As a senior leader for the Center, the Director will be expected to serve as an external spokesperson and assume occasional external speaking and writing responsibilities at corporate events and conferences.

Requirements

• Master’s degree or commensurate combination of experience and training and 7 years of management experience.
• Thorough understanding of digital platforms, applications, integrations, and business functionality to ensure interactions that are seamless and convenient to members.
• Thorough understanding of marketing and communications concepts and experience with executing them in the real world.
• Ability to provide competitive and strategic market analysis for purpose of increasing value of membership and revenue generation.
• Demonstrated ability to collect and analyze complex data from multiple sources and use them to inform new business strategies.
• Strong AI content generation and packaging experience.
• Familiar with all aspects of web site development, design and analytics to ensure effectiveness.
• Create lead generation opportunities using email, web, events, and other viable channels.
• Excellent communicator.
• Strong writer.
• Motivated self-starter.
• Highly organized.
• Able to work well with colleagues all levels in the organization.
• Able to generate innovative ideas and solutions.
• Polished presentation, interpersonal and facilitation skills.
• Strong project management skills: ability to establish priorities, work within deadlines, manage competing priorities, and organize effectively.
• Excellent writing, editing, and communication skills.
• Polished presentation, interpersonal and facilitation skills.
• Experience creating and managing budgets and production schedules.
• Experience working with third-party vendors, design agencies, and content developers.
• Good understanding of the Web environment and Internet/Web marketing.
• Ability to drive initiatives from concept to implementation and on-going development in a fast-paced complex environment.
• Able to work well with colleagues all levels in the organization.
• Able to generate innovative ideas and solutions.

Nice To Haves

• Experience with AI web coding a plus.

Responsibilities

• Leads the ongoing design and implementation of a seamless digital member experience from first exposure through prospect-development to member experience.
• Ensures ease of use with emphasis on searchability and responsive design.
• Maintains state-of-the-art user experience that meets the expectations and needs of our members and facilitates financial support for BCCCC.
• Accountable for the overall digital experience, marketing, and content communication strategies that drive the education and membership needs of the Center for Corporate Citizenship.
• Assumes responsibility for the streamlined transition of experiences from the points of exposure to points of purchase for prospects, members, and program attendees.
• Continually monitors, maintains, and optimizes consumer experiences and expectations within the digital sphere.
• Assesses the best technologies and use-cases for technology to facilitate member/prospect/participant engagement and maximize revenue-generating digital interfaces and events.
• Leads public positioning, supervises the digital footprint and reputation of the Center.
• Responsible for maintaining positive relationships with influential business executives, academics, and media.
• Creates and maintains a best-in-class website, a dynamic social media presence, strategic email marketing campaigns, and engaging print and digital content.
• Recommends and is a key decision maker in determining future direction for technology applications essential for engagement such as web, email marketing, registration systems, virtual event and e-learning platforms, and analytics.
• Leads efforts to increase public support of the BC Center for Corporate Citizenship’s mission, strategic initiatives and products.
• Drives growth in membership, executive education, and conference products.
• Leads the marketing and communications team.
• Leads the production of a quarterly magazine and other periodic communications.
• Participates as a member of the Executive Director’s Management Leadership Team.
• Serves as the principal resource for the focus, schedule, development coordination, marketing, editorial and documentation of the Center for Corporate Citizenship web site ccc.bc.edu and other external communications strategies.
• Responsible for the external positioning of the Center regarding traditional media relations, social media, publication production and other public representation opportunities.
• Serves as an external spokesperson.
• Assumes occasional external speaking and writing responsibilities at corporate events and conferences.

Benefits

• Tuition remission for Employees
• Tuition remission for Spouses and Children who meet eligibility requirements
• Generous Medical, Dental, and Vision Insurance
• Low-Cost Life Insurance
• Eligibility for both University-Funded 401k and Employer-Sponsored 403b Retirement Plans
• Paid Holidays Annually
• Generous Sick and Vacation Pay

What This Job Offers

• Job Type: Full-time
• Career Level: Senior