Marketing Director

Reyes Beverage Group•Fort Lauderdale, FL

50d

About The Position

The Marketing Director (MD) is a member of the RBG executive leadership team for the WC/EC and a key contributor to RBD’s growth and strategy to Reyes Holdings LLC’s success. This position reports to the VP of Marketing. The MD oversees and leads RBD’s marketing strategy, including the development and execution of the marketing budget. Assures all related systems are in place to address complex marketing situations related to spending efficiency, brokers, advertising, packaging, consumer targeting/research, margin analysis, pricing strategy, and product development, including portfolio analysis.

Requirements

Bachelor’s degree with an emphasis in business, marketing or related field
8+ years of relevant work experience and/or the development and management of short and long-term business plans, operating budgets and analysis.
At least five (5) years of relevant experience in the food or beverage industry, and no less than five (5) years of experience in an executive leadership role.
This position must pass a post-offer background and drug test

Nice To Haves

Master’s or other advanced degree in business, marketing or related field.
Supplier experience is preferred 3-5 years in multiple ascending roles.

Responsibilities

Provide leadership and vision for the marketing function to ensure the highest standards of excellence and efficiency.
Serve as a member of the RBG executive leadership team, working collaboratively across BU to ensure that its programs and other priority initiatives are adequately resourced and conducted.
Partners with Sales Executives and leaders to develop agile systems and processes that keep RBD highly responsive to consumer trends and positioned to be the best in the industry, while ensuring compliance and minimizing exposure to risk.
Key leader of acquisition and integration strategies.
Leads and mentors Marketing Managers to ensure they have the tools and resources to partner effectively with their respective BU, including succession planning, goal setting, professional development, performance management, compensation, and recruitment to model results focused strategies and goals.
Partners with other Reyes Holdings business units to align resources and achieve leverage scale.
Advise on, and contribute to the Succeed as One strategic road-map to ensure its success.
Provides leadership and vision for the marketing function to ensure the highest performance standards are provided.
Successful performance requires skills in leadership, analytical and creative problem solving, verbal/written communications, influence management and negotiation, work planning and organization, team collaboration, conflict resolution and the ability to motivate and gain cooperation from others.
Coordinate sales efforts with BU Sales Executives and East Coast leadership to insure implementation of overall strategy and marketing programs.
Enhance supplier relations through development, communication, and monitoring of annual and monthly business plans.
Understand and communicate the supplier’s marketing plans and strategies to Marketing managers, sales and delivery teams.
Involve supplier alliances and sponsorships with professional teams, social groups, fan clubs and industry organizations.
Other projects or duties as assigned