Marketing Director, APAC

iHerb, LLC • Foxborough, MA

2d • Hybrid

About The Position

The Marketing Director, APAC is a key business leader responsible for driving the strategic direction for iHerb's marketing across the Asia-Pacific region. This role will lead an end-to-end growth strategy and drive market success across APAC. This is a hybrid position based out of either Tokyo, Japan or Seoul, South Korea.

Requirements

• This role may be based in a key APAC market such as Tokyo, Japan or Seoul, South Korea, and will require frequent travel across the APAC region
• Excellent written and verbal communication skills in English; proficiency in an additional APAC language such as Japanese, Korean, or Mandarin, is strongly preferred
• Extensive experience in e-commerce, digital marketing and regional marketing leadership across APAC
• Demonstrated experience developing and executing e-commerce growth strategies with a direct-to-consumer retail environment
• Proven experience leading and managing geographically dispersed teams, both in person and remotely
• Demonstrated ability to collaborate effectively across all levels of an organization, from senior leaders to individual contributors
• Proven experience managing business performance across multiple APAC markets
• Generally requires 12+ years of relevant experience, including significant experience in regional leadership roles across multiple APAC markets.
• Bachelor's Degree in Business, Marketing or a related field preferred, or a combination of education and equivalent work experience.

Nice To Haves

• proficiency in an additional APAC language such as Japanese, Korean, or Mandarin, is strongly preferred

Responsibilities

• Drive business growth across APAC by developing and executing a market growth strategy covering new business opportunities, strategic partnerships, marketplaces, payment partners, B2B and offline sales
• Develop and execute marketing strategies to increase brand awareness, drive new customer acquisition and improve customer retention across APAC markets
• Continuously drive growth by applying a strong understanding of the iHerb brand, consumer behaviour, and industry trends across marketing merchandising, content, and broader business strategies
• Own the regional marketing budget and ensure the effective allocation of resources to prioritize the most impactful opportunities for growth and profitability across APAC
• Partner cross-functionally with Brand Marketing Operations, Merchandising, Finance, Global Logistics and Operations teams to ensure regional growth objectives are achieved
• Maintain a strong understanding of competitive activity, and regulatory and compliance developments across APAC markets, and regularly communicate relevant changes, risks, and plans to global headquarters
• Support regional sales, revenue, and profitability goals across APAC markets
• Lead and manage a geographically dispersed team across APAC including team members based in Tokyo, Seoul, and other regional hubs

Benefits

• programs designed to help our employees and their families stay healthy, live well, and plan for their financial future
• options and upgrades with flexibility, protection, and security in mind

What This Job Offers

• Job Type: Full-time
• Career Level: Manager