Marketing & Development Coordinator

Universities of Wisconsin•Green Bay, WI

6d•Onsite

About The Position

The Marketing & Development Coordinator will develop, direct, coordinate, and execute strategic marketing plans for Green Bay Athletics, with a strong emphasis on men’s and women’s basketball. This role is key to generating overall excitement for Green Bay Athletics in Northeast Wisconsin and beyond, and will assist with development functions within the department. The Coordinator will collaborate with the Senior Associate AD for External Operations and coaches to create and implement a promotional schedule aimed at increasing attendance and revenue at Phoenix sporting events. They will also focus on providing fans with a positive customer experience to encourage retention and future revenue generation. This position will support the Assistant AD for Development with the annual Phoenix Fund drive, including coordination of mailings, stewardship, and donor communication. The Coordinator will be responsible for assisting with Phoenix Fund special events such as the Steak Fry, golf outings, and Giving Day. Coordinating alumni and donor lists and working with coaches on communication cadence are important aspects of this role. Graphic design is a critical component, requiring the creation of high-quality graphics for game day, event marketing, donor and alumni communication, social media, and other marketing/development avenues. This position will serve as the primary liaison between Green Bay Athletics and the UWGB student body, developing innovative strategies to boost student engagement at athletics events. Additionally, the Coordinator will supervise and manage a team of student interns for game day and office tasks.

Requirements

Bachelor’s degree at time of application
2+ years experience working in intercollegiate athletics or similar industry in marketing, communications, sales or development.
Possession of a valid driver’s license upon employment.
Experience with game presentation, including producing and executing game day scripts.
Experience with customer and donor relations
Experience with adobe InDesign suite and Photoshop.

Nice To Haves

Experience in solicitation and relationship building.
Experience working with ticketing software
Master’s degree in related field

Responsibilities

Develop, plan and execute strategic marketing plans for sports, with a major emphasis on basketball.
Work with admin and teams to develop a strong and entertaining game day script, music, technology, lights and production of events that will ensure repeat customers and attract new revenue generating opportunities through group outreach and sponsorship.
Graphic design and sponsor activation are essential to the success of this position.
Assist with Team Store ordering.
Assist with all operations of development including the fall phoenix fund drive.
Work closely with Assistant AD and coaches on communication throughout the year and donor stewardship.
Assist with planning, logistics, and production of all fundraising events, including the Steak Fry, Giving Day, and Golf Outings.
This position will also help assist with the invoicing process, updating alumni/donor lists and Phoenix Fund benefits activation.
Primary liaison between Green Bay Athletics and the UWGB student body, finding new and exciting ways to push student engagement at athletics events.
Manage student workers and interns for games and events.
Assist with ticket office as needed.

Benefits

Several health insurance options, with annual deductibles as low as $250/individual and $500/family.
Dental insurance
Vision insurance
Several life insurance options
AD&D and Accident insurance
Flexible Spending and Health Savings Accounts.
Participation in the Wisconsin Retirement System (WRS), where employer contributions begin immediately, and employees are fully vested after 5 years of service.
Supplemental retirement savings programs including a 403(b) and Deferred Compensation.
9 legal holidays
36 hours of personal holiday
Between 96-130 hours of sick leave annually
Paid parental leave.
13-27 days of vacation each year, depending on years of service and employment type.