Marketing & Design Manager

Sonesta NYC, NY•New York, NY

2d•Hybrid

About The Position

The Marketing & Design Manager at Sonesta Hotels of New York is responsible for developing and executing NYC branded and property-level marketing and design strategies that drive awareness and maximize revenue across all NYC hotels, Food & Beverage, and spa outlets. The Marketing & Design Manager is a hybrid creative and strategic role and will focus on the development of integrated campaigns, oversees all creative and brand assets, and brings the guest experience to life through engaging creative designs developed for digital, social media, photography, and assist with on-property activations. Reporting to the Director of Digital Marketing in New York City, the Marketing & Design Manager will lead the creative design and support with marketing initiatives, ensuring alignment with brand standards and digital best practices.

Requirements

Developing and executing NYC branded and property-level marketing and design strategies
Driving awareness and maximizing revenue across all NYC hotels, Food & Beverage, and spa outlets
Hybrid creative and strategic role
Development of integrated campaigns
Overseeing all creative and brand assets
Bringing the guest experience to life through engaging creative designs
Developing creative designs for digital, social media, photography
Assisting with on-property activations
Leading creative design and supporting marketing initiatives
Ensuring alignment with brand standards and digital best practices
Owning and maintaining brand standards across all visual touchpoints
Creating fully integrated seasonal and promotional campaigns across email, social, web and display
Designing and producing marketing materials
Assisting with branded giveaways
Supporting operations teams with on-property signage and printed collateral
Developing spa templates
Developing restaurant F&B designs
Ensuring all creative follows the latest Brand Guidelines
Leading the Digital Spice web agency relationship
Managing website content updates, web forms and SEO optimization
Owning the creative development, QA testing and execution of all email marketing campaigns
Managing Cendyn email platform and vendor
Developing A/B testing for campaigns and targeted sends
Leading the photography for social media and PR
Collaborating closely with Director of Marketing in concept, style and executing shoots
Developing photo direction and mood boards for hosted Influencers
Working with the team on managing photographers and stylists
Managing photo library and asset organization
Overseeing photo and video editing and retouching
Providing on-site guidance for architectural and lifestyle photo/video shoots
Ensuring a consistent visual aesthetic that aligns with the Sonesta Brands
Creating engaging, visually compelling visual content including reels, stories, and short-form video
Supporting the Sonesta White Plains property with social media calendar and photography/content
Assisting with on-property experiences
Ensuring all activations are aligned with the brand standards
Collaborating cross-functionally with operations, sales, and corporate field and brand teams
Participating in internal and external meetings and calls with sales, corporate field marketing, and external Social Media, Website and CRM agencies
Monitoring trends and identifying new opportunities
Preparing monthly reports with insights and recommendations

Responsibilities

Own and maintain brand standards across all visual touchpoints
Create fully integrated seasonal and promotional campaigns across email, social, web and display
Design and produce marketing materials including: Digital ads, email campaigns, and landing pages; Social media graphics and video assets; On-property signage and collateral; Sales decks and presentations; GDS Ads; Invitations; Templates for the marketing and sales team to utilize
Assist with branded giveaways
Focus on supporting operations teams with on-property signage and printed collateral
Develop spa templates to support the external spa team in ensuring brand standards are followed – fonts, colors, logos, etc
Restaurant F&B designs include website, emails, printed collateral for menus, check-presenter, catering events, signage, postcards, etc
Ensure all creative follows the latest Brand Guidelines provided by the corporate team
Lead the Digital Spice web agency relationship
Manage website content updates, web forms and SEO optimization for the vanity site and the restaurant website
Own the creative development, QA testing and execution of all email marketing campaigns for Sonesta Hotels of New York, The Benjamin and ad-hoc sales/catering emails
Manage Cendyn email platform and vendor
Develop A/B testing for campaigns and targeted sends based on past guests, OTA, lapsed guest, etc.
Lead the photography for social media and PR for the hotels and restaurants
Collaborate closely with Director of Marketing in concept, style and execute shoots for: Hotel guest rooms and suites; Food & beverage (menus, cocktails, dining experiences); Spa and wellness experiences; Seasonal activations and events
Develop photo direction and mood boards for hosted Influencers
Work with the team on managing photographers and stylists
Manage photo library and asset organization in the Sonesta Brand DAM and internal NY team folders
Oversee photo and video editing and retouching
Provide on-site guidance for architectural and lifestyle photo/video shoots based on hotel design needs
Ensure a consistent visual aesthetic that aligns with the Sonesta Brands
Create engaging, visually compelling visual content including reels, stories, and short-form video for all platforms including Instagram, Facebook and Linked In
Supports the Sonesta White Plains property with social media calendar and photography/content
Assist with on-property experiences (seasonal installations, wellness activations, dining events)
Ensure all activations are aligned with the brand standards
Collaborate cross-functionally with operations, sales, and corporate field and brand teams
Participate in internal and external meetings and calls with sales, corporate field marketing, and external Social Media, Website and CRM agencies to help ensure alignment and follow-through on initiatives.
Monitor trends and identify new opportunities for website, CRM, Social Media and Display
Prepare monthly reports with insights and recommendations