Marketing Data Operations Specialist

Honeywell•Atlanta, GA

6d•Hybrid

About The Position

As a Marketing Data Ops here at Honeywell, you will play a crucial role in driving customer engagement and loyalty through strategic marketing initiatives. You will be responsible for developing and executing customer marketing strategies that align with business objectives. Collaborating closely with cross-functional teams, including sales and product management, you will understand customer needs and develop targeted campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. Additionally, you will play a leadership role by guiding and mentoring junior team members, fostering a culture of innovation and excellence. In this role, you will impact the company by driving strategic initiatives that enhance customer acquisition, retention, and satisfaction. Your ability to analyze customer insights, develop personalized marketing strategies, and collaborate with cross-functional teams will result in increased market share, revenue growth, and long-term customer loyalty, positioning the company as a leader in the industry.

Requirements

2 plus years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
Strong analytical mindset with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills, with the ability to build relationships and effectively convey ideas
Ability to lead and inspire a team, fostering a collaborative and high-performing culture
Experience with marketing automation tools and CRM systems
Strong problem-solving skills and ability to think creatively
Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets
Passion for marketing and staying up-to-date with industry trends

Nice To Haves

Bachelor's degree
Dynamic and self-motivated individuals who thrive in a fast-paced environment
Teamwork and collaboration, as we believe that the best results are achieved through collective effort
Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers

Responsibilities

Develop and execute customer marketing strategies to drive customer engagement and loyalty utilizing Marketing Development Fund
Collaborate with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing tactics
Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
Lead the development and execution of marketing reporting capabilities, including forecasting of spend
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
Set clear goals and objectives for the team on leads conversion to pipeline and revenue, monitoring progress
Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget