Marketing Data Analyst

University of Dayton • Dayton, OH

7d • Hybrid

About The Position

University Marketing and Communications is seeking a data-driven Marketing Data Analyst to analyze marketing campaigns, monitor performance, and provide recommendations to maximize impact. This role involves using quantitative data and research to assess the effectiveness of marketing initiatives, assisting the team with strategic decision-making by developing benchmarks, analyzing data, determining campaign effectiveness, and synthesizing actionable insights. The analyst will construct and maintain dashboards displaying metrics, KPIs, and trends, and offer recommendations for optimization. Additionally, the position will evaluate emerging technologies to identify new digital marketing engagement strategies for the University. Inclusion and belonging are core values, with an aim to represent diversity in marketing and communications.

Requirements

• Bachelor’s degree.
• Experience benchmarking, measuring and analyzing results of marketing campaigns.
• Experience with business intelligence platforms (e.g., Tableau, LookerStudio, Marketing Cloud Intelligence).
• Strong attention to detail.
• Ability to communicate complex ideas clearly and concisely.
• Time management skills, including the ability to meet deadlines and manage multiple projects simultaneously.
• Currently authorized to work in the United States on a full-time basis.

Nice To Haves

• 2+ years experience in digital marketing and/or working with quantitative data analysis.
• Working knowledge of relational databases and SQL, such as Google BigQuery.
• Experience integrating datasets from multiple sources.
• Experience with web analytics platforms (e.g., Google Analytics).
• Familiarity with marketing attribution / Marketing Mix Modeling (MMM).
• Ability to form insights, identify trends and develop recommendations based on data.
• Ability to generate innovative solutions to marketing and communication challenges.
• A commitment to inclusion and experience working with socially and culturally diverse communities.
• Knowledge of and sensitivity to a Catholic, Marianist work environment.

Responsibilities

• Analyze marketing campaigns, monitor performance, and make recommendations to maximize impact.
• Use quantitative data and research to determine the impact of marketing initiatives.
• Assist with key strategic decision-making by developing benchmarks, analyzing data, determining campaign effectiveness, and synthesizing actionable insights.
• Construct and maintain dashboards that display metrics, key performance indicators, and trends.
• Provide recommendations to optimize marketing efforts and achieve goals.
• Assess emerging technologies, identifying new ways for the University to use digital marketing to engage its audiences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level