Marketing Copywriting Manager

Empower

3d • Hybrid

About The Position

The Marketing Copywriting Manager leads the development of consumer-oriented creative and establishes high-quality, strategic copy direction across online and offline channels. This role is responsible for shaping brand-aligned, compliant messaging that supports consumer engagement and advances the Empower brand. The Marketing Copywriting Manager partners closely with designers, internal stakeholders, and cross-functional teams to deliver compelling advertising and educational materials while ensuring adherence to brand standards, creative briefs, and regulatory requirements.

Requirements

• Bachelor’s degree, preferably in communications, journalism, or a related field.
• 7+ years of progressive advertising or marketing copywriting experience.
• Proven success leading copy development for high-impact or multi-channel campaigns.
• Thorough understanding of regulatory requirements for consumer marketing.
• Strong working knowledge of PC and MAC platforms.
• Excellent written, verbal, and presentation skills with the ability to influence stakeholders.
• Highly detail-oriented with strong organizational and time-management skills.
• Ability to work effectively under pressure and manage multiple priorities.
• Strong team orientation with the ability to guide and mentor peers without direct authority.
• Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.

Responsibilities

• Provides creative leadership by originating and shaping copy direction for major consumer-facing campaigns across digital and print channels.
• Establishes and maintains brand voice, tone, and messaging standards across all consumer-oriented materials.
• Writes and oversees copy development for promotional vehicles, including print advertisements, banner ads, brochures, websites, splash pages, and educational materials.
• Translates marketing strategy and Creative Briefs into clear, persuasive, and effective consumer messaging.
• Reviews and elevates copy produced by other writers to ensure consistency, quality, and adherence to brand and regulatory standards.
• Partners closely with designers throughout the creative process to ensure concepts and execution meet or exceed Creative Brief objectives.
• Collaborates with Account Executives, Designers, Traffic, Studio, Compliance, and internal clients to deliver high-quality results.
• Ensures all creative adheres to approved Creative Briefs, Empower brand standards, and applicable regulatory requirements.
• Presents and sells creative concepts to internal stakeholders and incorporates feedback while maintaining creative integrity.
• Identifies and resolves creative, brand, or compliance risks early in the development process.
• Maintains smooth workflow and executional excellence through strong organization, prioritization, and adherence to timelines.

Benefits

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees