Marketing Coordinator

Benchmark Senior Living•Waltham, MA

2d•Hybrid

About The Position

Benchmark Senior Living is seeking a Marketing Coordinator to support their digital, social, and local media efforts across communities and corporate channels. This hybrid role involves executing marketing initiatives, maintaining brand standards, and driving engagement across social media, email, and reputation platforms. It's a fast-paced, hands-on position ideal for a detail-oriented, proactive individual eager to learn and grow within a high-performing marketing team. This is an excellent opportunity for someone early in their marketing career to gain exposure across multiple marketing areas.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
1–3 years of experience in marketing, social media, or related field (internships included)
Familiarity with social media platforms (Facebook, LinkedIn, Instagram, TikTok)
Strong writing, editing, and communication skills
Detail-oriented with strong organizational skills

Nice To Haves

Experience with marketing tools (e.g., HubSpot, social media management tools, WordPress) is a plus

Responsibilities

Monitor and respond to community online reviews and social comments, ensuring a 100% response rate in partnership with community teams and the Internal Communications team.
Track and report on review monthly performance, highlighting key trends.
Support updates to standard response language to ensure relevance and consistency.
Execute social media content across platforms (Facebook, LinkedIn, Instagram, TikTok as applicable) through our social media management platform.
Evaluate and schedule all corporate content social media posts, working with internal team members and agency partners.
Ensure timely posting of all content, including real-time or trending posts when appropriate.
Monitor and respond to comments and messages, escalating when needed.
Review community social media content to ensure alignment with brand standards.
Support community teams with social media best practices and platform usage.
Assist with paid boosts and basic performance tracking.
Compile monthly social media performance reports.
Execute HubSpot email sends for corporate and community communications.
Assist with website updates and basic content management.
Support audits (e.g., competitor, third-party profiles) and summarize findings.
Support project coordination and execution for campaigns, events, and initiatives (e.g., social contests, campaigns).
Track performance across channels (social, email, online reviews) and share key takeaways and observations.
Identify opportunities to improve processes or workflows and communicate them to the team.
Support execution of KPI-driven initiatives through strong attention to detail and follow-through.
Proactively communicate status updates, risks, and support needs in a timely manner.
Support and contribute to special marketing initiatives, campaigns, and new projects as needed.
Take on additional responsibilities and stretch assignments to support team and business needs.
Identify opportunities to improve processes, tools, or workflows and bring forward recommendations.
Assist in testing new ideas, platforms, or approaches to enhance marketing performance.
Partner with team members across Marketing, Sales, Internal Communications and other departments on cross-functional initiatives.