Marketing Coordinator

Sun East Federal Credit Union • Concord Township, PA

10h • Onsite

About The Position

The Marketing Coordinator plays a key role in supporting the execution and consistency of Sun East Federal Credit Union's marketing initiatives, with a primary focus on enhancing the in-branch experience and strengthening retail marketing efforts. This position leads branch merchandising and retail marketing support by ensuring timely deployment of marketing materials, maintaining brand standards, and creating engaging, member-focused environments that reinforce Sun East's products, services, and values. In addition, this role serves as a central coordinator for marketing project management, overseeing workflow intake, timelines, and cross-functional collaboration to ensure initiatives are executed efficiently and aligned with organizational priorities. The Marketing Coordinator also supports marketing data and CRM efforts by maintaining data accuracy and enabling reporting that drives continuous improvement. Furthermore, this position contributes to internal communications and intranet management, helping to keep employees informed, connected, and aligned with key campaigns, updates, and strategic initiatives. The role also provides flexible support across general marketing needs, including vendor coordination, event support, and promotional activities. Through strong organization, attention to detail, and a commitment to excellence, this role helps deliver consistent, high-quality marketing experiences that enhance member engagement, support employee alignment, and bring Sun East's brand to life across all touchpoints. Puts member and fellow employees first – every day – exemplifying Sun East's Mission and Values in all that you do.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Operations, or a related field, or an equivalent combination of education and 1–3 years of relevant professional experience in marketing, communications, or operational coordination.
• Strong organizational and project coordination skills, with the ability to manage multiple priorities, deadlines, and stakeholders.
• Above‑average written and verbal communication skills and attention to detail, with the ability to clearly convey information to internal audiences and collaborate effectively across departments.
• Demonstrated ability to work within and maintain marketing systems and platforms or the ability to quickly learn new tools.
• Ability to accommodate occasional schedule flexibility for events, campaigns, or business needs, and willingness to support the team during peak periods.
• A valid driver's license is required and ability to travel locally to branch locations.

Nice To Haves

• Knowledge of financial services, credit unions, or regulated industries.
• Experience supporting internal communications, marketing operations, or retail branch.

Responsibilities

• Manage the delivery, installation, rotation, and retirement of marketing signage, displays, and collateral in branches in alignment with campaign timelines and brand guidelines.
• Serve as the primary marketing point of contact for branch‑related requests by partnering with branch staff to fulfill approved merchandising, signage, and collateral needs, and ensuring timely communication and resolution of issues.
• Support branch marketing operations by managing collateral inventory levels, monitoring usage trends, coordinating reorders, and tracking fulfillment of requests.
• Operate, update, and support digital signage and in‑branch communication tools, including monitors, display content, and audio messaging, in partnership with internal teams and vendors as needed.
• Partner with the Sr. Creative Lead & Brand Administrator to support updates to branch merchandising guidelines and ensure consistent execution across locations.
• Maintain awareness of marketing storage and supply inventory to support branch merchandising needs efficiently.
• Own and administer Hive, the marketing project management platform, serving as the central system of record for all marketing projects, campaigns, and support requests.
• Ensure all work is accurately logged, prioritized, and visible so stakeholders have clear insight into scope, status, ownership, timelines, dependencies, and completion.
• Manage marketing intake by reviewing incoming requests for completeness, clarity, and alignment with priorities; coordinating with stakeholders to clarify requirements; and ensuring work is properly scoped and scheduled before being accepted into active workflows.
• Partner with marketing leadership to support prioritization of projects and campaigns based on business objectives, capacity, and timelines, and proactively flag workload conflicts, resource constraints, or risks that may impact delivery.
• Actively manage project timelines by monitoring progress, tracking approvals, following up with team members, adjusting schedules as needed, and maintaining accurate project records to ensure deadlines are met or changes are communicated clearly and early.
• Coordinate and facilitate project and campaign workflows across the marketing team and cross‑functional partners, ensuring alignment across channels, audiences, and deliverables.
• Drive continuous improvement initiatives by analyzing project volume, cycle times, and recurring challenges, and recommending process enhancements to improve efficiency, throughput, and time‑to‑market.
• Assist in maintaining data integrity within HubSpot by identifying, cleaning, and updating inaccurate or incomplete records.
• Support ongoing CRM hygiene efforts, including duplicate management, field standardization, and basic list maintenance.
• Partner with the marketing team to ensure campaign data is properly entered and structured to support effective execution and reporting.
• Document data-related processes and support adherence to established data standards.
• Escalate data issues or system limitations to Marketing leadership as needed.
• Support ad hoc data cleanup initiatives tied to campaigns, reporting, or platform improvements.
• Serve as the primary coordinator for internal marketing and communications in partnership with Marketing leadership, HR, and other departments.
• Own the organization, maintenance, and ongoing improvement of the Sun East intranet to ensure content is current, relevant, and easy for employees to access.
• Coordinate and publish internal announcements, updates, and all-staff communications to reduce email redundancy and improve consistency and visibility.
• Monitor intranet usage and employee feedback to recommend improvements to content structure, navigation, and communication processes.
• Assist with the production and execution of marketing materials across channels, including print, digital, and event‑related collateral.
• Maintain familiarity with Sun East products, programs, and promotions to support accurate and effective marketing execution.
• Provide backup support for select marketing functions, including social media posting, event support, basic website edits, photography, and coverage during peak periods or staff absences.
• Coordinate logistical support for marketing activities such as events, promotional item ordering, vendor coordination, invoices, and general administrative needs.
• Support team operations by cross‑training on recurring processes and documenting or capturing key meeting notes for future reference.
• Perform other related duties as assigned.
• Takes training required for the position.
• Seeks additional training in areas outside of the job requirements.
• Participates in community involvement activities.
• Understand and complies with all state and federal regulations and laws.
• Ensures compliance with all governing regulations especially the Bank Secrecy Act requirements.

Benefits

• medical
• dental
• vision
• a flexible spending account (FSA)
• a 401(k) plan with company match
• life insurance
• an interest rate reduction on loans
• employee discounts on things such as movie tickets, theme parks and local events

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees