Marketing Coordinator - College of ACES, University of Illinois Extension

University of Illinois Urbana-Champaign•Matteson, IL

2d•Hybrid

About The Position

The Marketing Coordinator, within the College of ACES at the University of Illinois Extension, Unit 6, Matteson, is responsible for supporting the unit's mission, priorities, and initiatives. This role involves creating and designing educational, informational, and promotional digital and print materials to enhance the unit's visibility within Cook County. The position is administratively responsible to the County Extension Director and the Assistant County Extension Director.

Requirements

Must have the capability to travel from one location to the other in a timely fashion.
Employee is responsible for securing personal transportation.
Some work will be required during evenings and/or weekends.
Must establish Illinois residency within 180 calendar days of the start date for this position.
Illinois residency requires proof of a valid Illinois Driver’s License or state of Illinois ID Card.
Failure to produce the required documentation within 180 calendar days will result in immediate termination of employment.
Sponsorship for work authorization is not available for this position.

Nice To Haves

Experience with writing and/or designing marketing communication materials.
Experience with newsletters, emails, blog posts, digital signage, brochures/flyers, social media graphics, web content, signage, and annual reports.
Experience with marketing campaign reporting, including print, digital, and social performance metrics.
Experience with marketing and communications training.
Experience with researching, creating, and executing strategic marketing and communications plans.
Experience with quality assurance on marketing materials, including copyediting and checking proofs.
Experience with social media presence maintenance, including content creation, scheduling, and publishing.
Experience with tracking and analyzing website and social media statistics.
Experience with developing and managing databases for data collection, analysis, reports, and grants.
Experience with formulating, monitoring, and reporting on marketing budgets.
Experience assisting in writing grant proposals.
Experience with oversight of marketing-related equipment.

Responsibilities

Creates, develops, organizes, and disseminates innovative marketing materials for various channels, including writing and/or designing marketing communication materials for and across Unit 6. Materials include newsletters, emails, blog posts, digital signage, brochures/flyers, social media graphics, web content, signage, and annual reports in compliance with the Extension MarCom state team.
Provides weekly marketing updates.
Defines publicity goals, analyzes metrics, and prepares regular, timely marketing campaign reports, including print, digital, and social performance metrics in cooperation with the Digital Strategy Coordinator; develops appropriate reporting mechanisms to facilitate easy and regular, actionable analysis of tactical performance.
Participates in and prepares marketing and communications training sessions for colleagues throughout the organization related to publicity and publication management.
Assists in researching, creating, and executing strategic marketing and communications plans for individual programs, while increasing their brand awareness, in alignment with unit marketing campaigns in compliance with the Extension MarCom state team.
Provides quality assurance on marketing materials, including copyediting and checking proofs during production stages, and reviews the quality of final products in compliance with the Extension MarCom state team.
Contributes, as part of a team, to the maintenance of the Unit's social media presence, including content creation, scheduling, and publishing in compliance with the Extension MarCom state team.
Tracks and analyzes the Unit 6 website and social media statistics for optimization; measures social media analytics; reports and recommends changes in social media strategy; and provides counsel to the Unit 6 educator teams.
Develops and manages databases for data collection, analysis, reports, and grants; oversees the collection of data for reporting purposes and prepares periodic reports; formulates, monitors, and regularly reports on the marketing budget; assists in writing grant proposals.
Helps with oversight of marketing-related equipment (camera, banners, tablecloths, and other promotional materials, etc.).
Complies with all University of Illinois Extension Affirmative Action/Equal Opportunity policies and guidelines; assists Unit staff with data collection for Affirmative Action, Gender, and Targeted reports.
Performs other related duties as assigned.