Marketing Coordinator

Pontosense•Toronto, ON

11d

About The Position

Pontosense is a global leader in wireless sensing technology, focused on helping people stay safe and supported at home without cameras or wearables. On the business side, we work with home care agencies, long-term care communities, and franchise operators to empower caregivers with better data and insights. Our platform helps partners improve quality of care, unlock new revenue opportunities, and operate more effectively. Today, Pontosense technology is deployed globally across 22 countries, with strong month-over-month growth over the past two years. As we continue to scale, we are building the brand, content, and go-to-market engine needed to support our next phase of growth. This is a high-growth role with real ownership from day one, designed for someone who wants to quickly expand their scope and impact. We’re looking for a Marketing Coordinator to support the growth of Pontosense’s business-facing brand across partners, care organizations, and enterprise channels. This role is responsible for driving and executing B2B marketing efforts across content, distribution, and brand. You will help ensure that everything from LinkedIn posts to conferences to case studies is aligned, consistent, and driving awareness and growth. You will work closely with leadership, sales, and partnerships to make sure our story is clear and shows up consistently across every touchpoint.

Requirements

1–3+ years of experience in marketing, communications, or a related role
Strong writing and editing skills, especially for professional and B2B audiences
Experience coordinating multiple projects and stakeholders at once
Familiarity with social media platforms (especially LinkedIn) and content planning
Comfortable working with tools like Google Slides, Canva, or similar
Comfortable using modern tools, including AI tools like Claude

Nice To Haves

Experience supporting executive branding or thought leadership
Experience with AI-native development tools, like Claude
Familiarity with CRM and marketing tools (HubSpot, Salesforce, etc.)
Experience in health, aging, or trust-sensitive industries

Responsibilities

Own the B2B content calendar across LinkedIn and core channels
Drive consistent, high-quality output across: LinkedIn posts (company and executive), Case studies, Testimonials, Core brand materials
Ensure everything we publish is clear, sharp, and aligned with our positioning
Work directly with leadership to build a strong external presence
Draft and manage LinkedIn content for executives
Identify and coordinate podcast, media, and speaking opportunities
Help shape clear, opinionated narratives around aging, privacy, and care
Track performance and double down on what works
Own the process of capturing and publishing customer stories
Turn real partner outcomes into: Case studies, Testimonials, Short-form content
Make sure proof points are constantly feeding into sales and marketing
Own how content gets seen, not just created
Drive posting, repurposing, and distribution across channels
Push content consistently across LinkedIn, email, and core platforms
Track what drives reach and engagement, and iterate quickly
Keep content, assets, and materials organized and easy to access
Maintain a clean and usable content library
Ensure nothing gets lost and everything can be reused