Marketing Coordinator

Vivida Dermatology•Las Vegas, NV

15h

About The Position

The Marketing Coordinator is a new position for Vivida Dermatology and is an opportunity for significant growth. We expect a successful candidate to transition to a management position within two years. Mission: VIVIDA Dermatology provides exceptional care and state-of-the art treatments, giving our patients more confidence to face the future. Vision: VIVIDA Dermatology will be recognized as the National leader in providing high quality, compassionate care to every procedural dermatology patient. Values: Customer Service : Making every patient’s experience positive by having empathy and exceeding expectations. Integrity: Being completely honest and taking responsibility for our actions, both good and bad. Respect: Treating each other and patients as we would like to be treated. Happiness: Having a positive attitude and being cheerful, even on bad or stressful days. Efficiency: Performing each task in the most efficient, cost-effective way while maintaining high quality. Major Goals: Vivida’s Marketing Coordinator touches a wide range of firm initiatives and projects. This role plays a crucial part in enhancing our presence and engaging the community through strategic marketing including social media, community events, liaising with provider groups and other objectives. This role is focused on our advertising through social media channels, community outreach and internally. An interest or experience in creative is preferred. The primary goal is to consistently represent our commitment to quality care for our valued patients and stakeholders.

Nice To Haves

An interest or experience in creative is preferred.

Responsibilities

Develop and implement effective marketing and social media strategies to enhance brand awareness
Create engaging content tailored for various platforms including social media, patient communication, staff communication, community events, and company parties
Monitor social media channels for trends and engage with followers to foster community relationships
Analyze performance metrics using tools like Google Analytics, and other existing platform tools, to measure and optimize campaigns
Liaise with vendors to manage paid advertising campaigns on social media to drive traffic and engagement
Stay up to date on industry trends and competitors’ activities to inform strategy adjustments
Assist in graphic design and support content creation
Create, oversee and execute marketing campaigns across various channels
Conduct market research to identify patient needs and trends, and opportunities for growth
Coordinate with external vendors and agencies for advertising, promotional activities, and other marketing initiatives
Ensure content messaging and uphold the firm’s brand identity across all marketing channels and materials
Develop marketing strategies that meet overall organizational goals
Travel to various locations, to meet with staff, providers, facilities, and referring partners
Monitor client satisfaction by communicating regularly with referral sources
Gather feedback and glean insights from visits to improve services
Manage and update company website regularly
Work with internal managers and departments leaders to facilitate growth and patient satisfaction
Staying aware of community events for staff, physicians, and leadership participation
Address new areas for growth
Oversee or assist with company events – parties, community events, open houses and meetings