Marketing Coordinator

The Cottonwood School•El Dorado Hills, CA

11d•$26 - $31•Onsite

About The Position

The Cottonwood School offers dynamic homeschooling pathways for TK-12, focusing on a personalized, whole-learner approach that nurtures academic, social, and emotional achievement. We are a tuition-free, public charter school serving students in transitional kindergarten through 12th grade across Alpine, Amador, El Dorado, Placer, and Sacramento Counties. Our approach emphasizes holistic learning through various activities and events, including field trips, workshops, and hands-on experiences. Our Cottonwood College Prep Academy is a hybrid on-site High School Pathway offering Montessori-inspired project-based learning that encourages collaboration and creativity. At The Cottonwood School, we envision a world where students flourish, communities thrive, and staff are fulfilled. This position is responsible for driving brand awareness and supporting enrollment growth by developing, implementing, and monitoring comprehensive marketing and communication strategies. The Marketing Coordinator ensures high-quality, creative, and consistent digital and print representation that strengthens the school’s public image, culture, and visibility. This role manages the school website, leads social media strategy, oversees marketing campaigns, and develops content for cohesive branding and messaging across all platforms. The position plays a key role in outreach and community engagement, including events like Open House and Curriculum Showcase, and supports scalable communication systems to strengthen relationships with families, staff, and the broader community.

Requirements

Associate’s degree or equivalent college coursework in a related field
Three (3) to five (5) years of experience in a related field or position, including experience coordinating processes, projects, or programs
Or an equivalent combination of education and experience
Basic proficiency in Google Workspace (Docs, Sheets, Drive) and virtual communication platforms (e.g., Zoom, Google Chat, or similar tools)
SB 484 Verification
Background Clearance
Tuberculosis Clearance (Risk Assessment or Skin Test)
I-9 Verification (Appropriate US Work Permits as required)
Complete Required Mandatory Trainings for School Employees

Nice To Haves

Experience working at The Cottonwood School
Bachelor’s degree in a related field

Responsibilities

Driving brand awareness and supporting enrollment growth by developing, implementing, and monitoring comprehensive marketing and communication strategies.
Ensuring high-quality, creative, and consistent digital and print representation that strengthens the school’s public image, culture, and visibility.
Managing the school website through a shared departmental model.
Leading social media strategy.
Overseeing marketing campaigns.
Developing content that ensures cohesive branding and messaging across all platforms.
Playing a key role in outreach and community engagement, including events such as Open House and Curriculum Showcase.
Supporting scalable communication systems that strengthen relationships with families, staff, and the broader community.