Marketing Coordinator

Wildflower Farms • Gardiner, NY

7h • Hybrid

About The Position

The Marketing Coordinator is a key role to the success of our hotels as we continue to elevate our marketing. This role requires a foundation and understanding of the luxury aesthetic, with a strong focus on social media, website design and copy-writing. This role will maintain a strong entrepreneurial spirit, and is a self-starting team player that’s creative, innovative, and is willing to roll up their sleeves to implement change and the latest thinking in marketing, social media, and partnerships. This role reports to the Area Director of Marketing and Area Marketing Manager and will support Wildflower Farms. This is a hybrid position, in which frequent on-property presence at the hotel is required. Candidates ideally live in the Hudson Valley or surrounding areas.

Requirements

• Bachelor’s degree or at least 2+ years of experience in luxury or design space with experience in or an interest in social media management and marketing
• Strong understanding of a luxury brand and aesthetic
• Excellent verbal, written, presentation, and interpersonal communications skills
• Strong attention to detail, ability to multi-task and manage time efficiently
• Demonstrated ability to work with and support cross-functional project teams

Responsibilities

• Execute a social media strategy for all properties, assisting in day-to-day social media initiatives: Implementing posts via Sprout
• Community management: responding to direct messages and comment
• Supports the PR agency with reservations + itineraries for Influencers and Press visits
• Liaise with PR agency + property teams to identify best dates and onsite experiences for visits
• Maintain calendar alerting all property team members of Influencer and Press visits
• Manage site alert forms and tastemaker agreements for upcoming visits
• Maintains image library from Influencer visits and events on property
• Maintains calendar of email marketing campaigns and local initiatives
• Supports Marketing & Communications Manager in crafting emails to appropriate audiences through copy and image selection
• Supports Area Director of Marketing with the strategic implementation of creative and on-brand partnerships designed to elevate properties
• Maintains critical paths, event checklists, on-site event logistics
• Digital Asset Management: Maintains and updates photo and video libraries in accordance with central process for the hotel & assets
• Maintains current repository of Hotel Key Facts/Assets, Photo + Videos, Promotional Calendars, Key Messaging, Positioning, Journey Maps, Seasonal needs, Demand trends, Key contacts, etc.
• Daily maintenance of calendars, activities, dining menus, spa menus, and other events; Review for accuracy on a consistent basis
• Supports Marketing & Communications Manager in digital marketing activations, assists in selecting imagery & copy for digital marketing campaigns
• Supports property needs for print and digital collateral on a proactive basis
• Works closely with Marketing & Communications Manager to maintain and create sales collateral including experiential, pre-arrival, F&B, area maps, and more
• Creates monthly Marketing reports, both for high-level creative and budgeting
• Creates calendars / recaps highlighting the emails, key messaging points, and activations occurring each month
• Maintains monthly Marketing budget and finances

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level