Marketing Coordinator

Artemax • New Berlin, WI

3d

About The Position

The Digital Marketing Coordinator will play a key role in managing, optimizing, and growing Artemax’s portfolio of 7+ ecommerce websites. This is an excellent opportunity for a motivated, detail-oriented marketer with 1–3 years of experience who is eager to develop their skills across web content, analytics, and SEO in a fast-paced manufacturing and ecommerce environment. Reporting to the Senior eCommerce Manager, this role works cross-functionally with IT, Customer Service, and Production to deliver a best-in-class digital experience.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 1–3 years of experience in digital marketing, ecommerce, or a related field.
• Hands-on experience with a CMS such as Shopify, WordPress, or similar platform required.
• Working knowledge of GA4 or similar analytics platforms; experience building dashboards or reports is a plus.
• Self-starter who can manage multiple priorities simultaneously, meet deadlines, and work independently with minimal supervision.
• Strong organizational and project management skills, with the ability to thrive in a fast-paced, multi-site ecommerce environment.
• Excellent written and verbal communication skills; comfortable collaborating with cross-functional teams including IT, Customer Service, and Production.
• Basic familiarity with SEO tools such as Google Search Console, SEMrush, or Moz is a plus.
• Strong attention to detail and a commitment to accuracy in content publishing, data reporting, and brand consistency.
• Experience with email marketing platforms (Klaviyo, Mailchimp, or similar) is a plus.

Responsibilities

• Plan, create, and publish content updates across 7+ websites to keep messaging seasonally relevant, accurate, and optimized for the customer experience.
• Manage product listings, landing pages, banners, and promotional content to support campaigns and seasonal initiatives.
• Monitor competitor websites regularly, tracking promotions, pricing, content changes, and UX trends to ensure Artemax remains competitive.
• Troubleshoot site and order issues in partnership with Production, Customer Service, and IT, escalating and resolving problems in a timely manner.
• Oversee the customer review program, monitoring and responding to feedback across platforms to protect and enhance brand reputation.
• Build and maintain regular reporting on website KPIs including traffic, conversion rate, average order value, bounce rate, and revenue, using GA4 and other reporting tools.
• Use behavior analytics tools such as HotJar and GA4 to identify friction points and drop-off areas within the customer journey, translating findings into actionable recommendations.
• Support ongoing A/B and multivariate testing initiatives for site content, copy, and page layouts, documenting results and sharing insights with stakeholders.
• Present monthly digital performance summaries to the marketing team, highlighting trends, wins, and areas for improvement.
• Execute day-to-day SEO tasks including keyword research, on-page optimization, meta tag management, internal linking, and technical SEO audits across all websites.
• Partner with 3rd party to ensure SEO best practices are embedded in copy, blogs, landing pages, and site architecture.

Benefits

• Free lunch every day
• Medical, dental and vision insurance
• A 401(k) plan with competitive matching program
• Employee Assistance Program (EAP)
• Short-Term and Long-Term Disability
• Life insurance
• Personal Time off
• Paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level