Marketing Coordinator

HomeServices of America•Carlsbad, CA

1d•Onsite

About The Position

The Marketing Coordinator provides comprehensive administrative, marketing, social media, general office, and technical support to our sales associates. We are looking for a true “Director of First Impressions”—someone who is genuinely passionate about delivering outstanding customer service and creating a welcoming, professional experience for our clients, customers, and agents.

Requirements

Associate’s degree in business, marketing, communications, or a related field; or an equivalent combination of education, training, and relevant work experience.
Experience in social media, social media marketing and social media channels/platforms.
Graphic design experience, including the ability to create marketing and promotional materials.
Minimum of two (2) years of administrative or office support experience.
Knowledge of real estate, bulk mail procedures, title and/or mortgage industry is required.
Strong client service skills, with experience creating, editing, and promoting marketing and social media content.
Competent technology skills to include basic MS Office skills, experience with communication device technologies and familiarity with iOs, Android, MAC and PC platforms
Advanced computer skills with demonstrated proficiency in Microsoft Office and Adobe Creative Cloud applications, including InDesign.
Excellent interpersonal, written, and presentation communication skills.
A strong customer service focus and the ability to work as a member in a team-oriented environment.
Proven ability to prioritize and manage multiple projects simultaneously, supported by strong organizational skills and a high level of accuracy and attention to detail.
Ability to perform effectively in a fast-paced environment and work well under pressure.
Comfortable and confident using a variety of social media platforms.
Effective analytical, problem-solving and decision-making skills.

Nice To Haves

Experience using a Multiple Listing Service (MLS) platform within the real estate industry is a plus.

Responsibilities

Develop and produce promotional materials, including layout design and modifications to support active listings and branding objectives. Coordinate content, provide graphic design support, perform editing and proofreading, and manage transmission and coordination with printers to meet publication deadlines. Handle special marketing print needs as required.
Provide advertising and other creative consultation support. Develop, coordinate, schedule and review the various broadcasts, Internet, newspaper, magazine, development and seminar advertisements. Prepare and distribute advertising calendars and ad copy to agents and clients.
Manage agent and property photos.
Coordinate and support virtual tours.
Organize and ensure proper channeling, completion, and accuracy of marketing forms and data between the marketing department and sales offices.
Coordinate and support training for sales associates related to current marketing programs, initiatives, issues, and events.
Create brochures, flyers, postcards, marketing collateral, and other promotional materials.
Assist with online marketing campaigns and business development initiatives.
Create client correspondence, presentation materials, sales associate introduction cards, and buyer and seller guides as needed.
Capture and analyze data trends and generate reports.
Conduct orientation training for new sales associates during the onboarding process and maintain, update, and improve onboarding marketing materials.
Lead small group training sessions on BHHSCP marketing tools and social media platforms.
Assist new agents with office setup, MLS access, and training on computer applications, tools, and office equipment.
Act as backup for the Regional Marketing Manager as needed, including managing Asana projects and presenting at sales meetings.
Provide back-up assistance to other Orange County Offices, as time permits.
Plan, create, and publish daily content across social media platforms, including Instagram, Facebook, Twitter (X), and YouTube; collaborate with social media influencers and bloggers.
Develop engaging content and interact directly with agents, customers, the marketing team, and the sales team.
Research and recommend innovative, cutting-edge social media content and help define social media direction.
Actively engage with clients and followers by resharing content, commenting, responding to inquiries, and directing users to appropriate resources as needed.
Establish consistent and meaningful social media reporting, analyze performance metrics, and share insights and recommendations.
Write, develop, and manage social media copy while maintaining regular updates across all social media accounts.
Drive continuous growth in social media reach and engagement by strengthening relationships with existing audiences and developing strategies to attract and convert new audiences, building brand advocacy.
Set up, maintain, and update client and customer sphere-of-influence databases; create and manage farming databases for sales associates.
Maintain and update the company website and sales associates’ personal websites and web pages.
As the first point of contact, provide administrative, clerical and technical support to management and sales associates. Responsibilities include sending and receiving company e-mails, providing computer assistance, ensuring forms are stocked, answering phones, greeting visitors, routing mail, preparing schedules and maintaining the lobby on a daily basis.
Maintain office equipment to ensure efficient operation and assist sales associates with troubleshooting needs, including Wi-Fi and internet connectivity issues.
Order and maintain office supplies.
Assist sales associates with Multiple Listing Service (MLS) access and usage.
Assist with real estate license transfers and annual license renewals, as needed.
Process recruiting letters for newly licensed agents using weekly Department of Real Estate (DRE) lists.
Train new staff members and serve as backup support for other office personnel, as needed.
Perform any additional marketing/administrative-related responsibilities as requested or assigned.