Marketing Coordinator

M/I Homes • Dallas, TX

3h • Onsite

About The Position

M/I Homes is seeking a Marketing Coordinator to support digital marketing activities for new home communities in the Dallas/Fort Worth area. This full-time position is based at the Dallas/Fort Worth division office in Lewisville, Texas, and requires frequent visits to model home communities. The role is not remote and offers eligibility for company benefits.

Requirements

• 4-year degree in Marketing or related field preferred.
• 1-2 years of experience, preferably in Homebuilding.
• 1-2 years of content management experience.
• Knowledge of CRM system, software platforms, and ability to complete tasks quickly.
• Creative thinker and problem solver.
• Self-motivated with persuasive, enthusiastic, and customer-service oriented personality.
• Good negotiation and organizational skills; detail-oriented aptitude.
• Excellent verbal and written communication skills for high interaction with a variety of people inside and outside of the organization.
• Decisiveness and good judgment, problem-solving and analytical skills.
• Comfortable with new systems, tools, and adapting to technology.
• Proficient in Adobe Illustrator, Microsoft systems, CRM, Software tools, Word, Excel, and PowerPoint.
• Quick learner, responsive to emails and phone calls, with superb follow-up/follow-through skills.

Responsibilities

• Assist Marketing Director in generating ideas to drive new traffic to new home communities.
• Assist Marketing Manager in assessing marketing needs and developing individual marketing plans.
• Audit the website for corrections, updates, creative changes, and other items as needed.
• Check inventory and base pricing for accuracy.
• Review phone numbers and directions to communities.
• Update community descriptions, amenities, features, etc.
• Manage site maps and all interactive map components.
• Support interactive kiosk buildout.
• Review and prioritize projects, communicating with the corporate graphic artist on the direction/message of marketing collateral, and monitoring project completion within the company project management tool (Hive).
• Support new model/community grand opening events, including email campaigns, catering, and entertainment.
• Assess and update collateral as needed.
• Fulfill supply orders and manage collateral inventory and levels within the division.
• Support all sales subscriptions/dues/awards with HBA.
• Purchase promotional items and distribute them to the sales team for special events or campaigns.
• Assist with employee relations, divisional event planning, agent events, or community-specific events.
• Support the Director of Marketing and Marketing Manager on all digital marketing channels (Social, PPC, Email, Web content, etc.) along with tactical print and sales office collateral, displays, and components.
• Support the implementation and execution of multi-channel marketing.
• Support MLS entries with written descriptions and photography management.
• Manage weekly photography through the Digital Asset Management tool, publishing to Quick Move-In homes, community galleries, and MLS.
• Attend monthly sales meetings and participate in weekly marketing planning meetings.
• Utilize Excel, Word, Outlook Calendar, PowerPoint, and various planning tools to support the Sales & Marketing team; build PowerPoints as needed for the department.
• Act as a brand supporter and partner to the greater Marketing team.
• Assist with special projects as requested and perform additional duties as required.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Company paid life insurance
• Company paid disability insurance
• Optional supplemental life insurance
• Health Savings Accounts
• Flexible Spending Accounts
• Paid time off (PTO)
• Paid holidays
• Paid parental leave
• Traditional 401(k) options
• Roth 401(k) options
• Profit sharing plan
• Employee stock purchase plan
• Employee home purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level