Marketing Coordinator

Proficio•Irvine, CA

14h

About The Position

Proficio is seeking a highly organized, multi-talented Marketing Coordinator to support the execution of our global marketing strategy. This role is the "engine room" of our marketing department, responsible for tactical execution across a diverse range of technical, creative, and logistical channels. The ideal candidate will bridge the gap between high-level Agentic AI strategy and the practical day-to-day operations required to drive growth and brand authority.

Requirements

Mastery of Canva and modern AI video creation/editing suites.
Working knowledge of HTML specifically for Schema Markup and web content management.
Strong experience in Salesforce and end-to-end lead tracking workflows.
Proficiency in Google Analytics for data-driven decision-making.
Expertise in PowerPoint and experience in webinar and event management platforms.
Experience in vendor management for swag production and event logistics.
2–4 years of experience in B2B marketing (Cybersecurity or high-tech preferred).
A "Swiss Army Knife" mentality — able to pivot from technical SEO to creative design or event logistics in a single day.
Highly organized with the ability to manage a diverse "MarTech" stack in a high-velocity, agentic environment.

Responsibilities

Use Canva and AI video creation/editing tools to produce high-quality social assets and video content.
End-to-end management of corporate webinars and physical events, including platform setup, venue coordination, promotion, and post-event lead distribution.
Manage the inventory, design, and distribution of corporate swag and promotional materials for events and client appreciation, ensuring all physical assets align with our premium, high-tech brand identity.
Implement HTML code for Schema Markup to optimize our website for Answer Engine Optimization (AEO).
Assist in managing web updates and Conversion Optimization for better landing page performance.
Maintain Salesforce records and manage lead tracking systems to ensure a seamless transition from marketing engagement to the sales pipeline.
Utilize Google Analytics to monitor traffic and engagement trends and performance.
Design high-impact PowerPoint (PPT) decks for sales and executive leadership, integrating complex data sets into clear, "Sales-Ready" formats.