Marketing Coordinator

Amada Senior Care - Oregon/Washington•Portland, OR

23h•Hybrid

About The Position

Amada Senior Care of Portland is seeking an outgoing, motivated, and relationship-driven professional to join their team as a Marketing Coordinator. This role focuses on building and strengthening relationships with referral partners, particularly Bankers Life, and growing Long-Term Care Insurance (LTCI) opportunities and the professional referral network in the Portland area. The position involves significant time spent in the community (3-4 days per week) building relationships, conducting assessments, and following up on referrals, with 1-2 days dedicated to office responsibilities. The ideal candidate is personable, professional, organized, self-motivated, comfortable working independently, and skilled at initiating and maintaining professional connections.

Requirements

Outgoing, personable, professional, organized, self-motivated
Comfortable working independently in the community
Enjoys meeting new people
Confident starting conversations
Follows through consistently
Understands that successful marketing in senior care is about building trust and long-term relationships
Experience in marketing, business development, senior care, home care, healthcare, insurance, sales, community outreach, or professional relationship development is highly valued.

Responsibilities

Build and maintain professional referral relationships throughout the Portland area
Develop a strong, consistent relationship with Bankers Life
Build relationships with hospitals, discharge planners, rehabilitation facilities, assisted living and memory care communities, case managers, social workers, elder-law professionals, insurance professionals, and senior-care resources
Complete Long-Term Care Insurance (LTCI) assessments
Guide potential clients and families through the LTCI and care process
Follow referrals from the initial introduction through assessment and potential start of care
Track referrals, assessments, new clients, billable hours, and referral-source activity
Maintain consistent follow-up with professional referral partners
Attend networking events, community events, professional meetings, and senior-resource events
Identify new opportunities to develop professional relationships in the community
Work closely with the Administrator and office team to ensure potential clients receive timely follow-up