Marketing Coordinator

Avail CPA•Lethbridge, AB

22d•Onsite

About The Position

Avail CPA is searching for a full-time Marketing Coordinator to join our team in Lethbridge. You’ll work closely with our Marketing Principal, Marketing Admin, and Business Development team to help plan, execute, and refine marketing initiatives across print, digital, web, and community channels. This role is not just about creating content, but about understanding why it’s created and how it contributes to results.

Requirements

Strong understanding of marketing fundamentals (audience, messaging, positioning)
Ability to think critically about where, why, and how to market
Experience with content development and revision
Working knowledge of SEO principles and keyword strategy
Strong organization and ability to manage multiple initiatives
Comfortable working independently and making recommendations

Nice To Haves

Graphic design skills (vector-based design, print + digital)
Article research and creative writing skills
Experience with campaign planning and performance tracking
Familiarity with local or regional marketing strategies
Photography and videography
Experience with CRM platforms
Ability to interpret analytics and adjust strategy accordingly
Familiarity with AI tools to enhance productivity

Responsibilities

Plan and execute marketing initiatives across multiple channels (web, print, social)
Review and revise website content with a focus on clarity, positioning, and SEO
Identify target audiences and tailor messaging accordingly
Recommend and support campaigns across different mediums (billboards, print ads, digital, local placements)
Evaluate where and why we market
Support content planning, scheduling, and performance tracking
Collaborate with internal teams to align marketing with business development goals
Create or coordinate marketing assets (design support available where needed)
Use AI-powered tools to support research, ideation, and execution