Marketing Coordinator France Ouest

NORMAL France•Nantes, QC

56d

About The Position

Regional Marketing and Content creator – France West At NORMAL, we love doing things ourselves – and preferably in our own unique and unconventional way. We are currently looking for a new colleague, responsible for ensuring strong local marketing, presence, and execution within a selected region in France (West, HQ based in Nantes). The purpose of the role is to ensure that NORMAL is visible, relevant, and locally rooted in each region. This includes creating a strong first impression at new store openings as well as continuously strengthening the stores’ position through shopping center marketing and local activities that drive traffic and sales. You will work across cities, shopping centers, and retail partners in your region (West) and act as a link between the national and global marketing teams and the local stores. Although national channels are managed centrally, the regional role plays a key part in identifying, creating, and delivering authentic and relevant social media content from stores and the region. Regional Market Activation Manager – France Ouest Chez NORMAL, nous aimons faire les choses nous-mêmes – et de préférence à notre manière unique et un peu décalée. Nous recherchons actuellement un nouveau collègue/ une nouvelle collègue, responsable d’assurer un marketing local fort, une présence visible et une exécution efficace dans une région donnée en France (Ouest de la France, basé à Nantes). L’objectif du poste est de garantir que NORMAL soit visible, pertinent et solidement ancré localement dans chaque région. Cela implique de créer une forte première impression lors des ouvertures de nouveaux magasins, ainsi que de renforcer en continu la position des magasins grâce au marketing des centres commerciaux et à des activations locales générant trafic et ventes. Vous travaillerez à travers les villes, centres commerciaux et partenaires retail de votre région et ferez le lien entre les équipes marketing nationales et internationales et les magasins locaux. Bien que les canaux nationaux soient gérés de manière centralisée, le rôle régional joue un rôle clé dans l’identification, la création et la transmission de contenus social media authentiques et pertinents provenant des magasins et de la région (Ouest).

Requirements

Are execution-focused, structured, and able to manage multiple tasks simultaneously.
Are outgoing and thrive in a role with extensive contact with partners and stores.
Are comfortable producing fast, authentic social media content on your phone.
Can navigate a growth organization and focus on solutions rather than barriers.
Are mobile and expect to travel around 4 days per week across all regions of your market.

Responsibilities

Planning and executing complete regional opening events for new stores.
Ensuring high-quality execution and alignment with NORMAL’s national and global marketing teams.
Documenting openings (video/photo) and securing material for, among others, social media.
Create original short-form video content in-store that is fun, authentic, and aligned with current social media strategy.
Produce engaging content from store openings, events and activations.
Edit video content (short-form formats such as Reels and TikTok) and prepare it for approval before publishing.
Appear in content yourself and naturally involve local store teams to create relatable and authentic storytelling.
Collaborate closely with the national Social Media team responsible for publishing and content planning.
Deliver content that supports NORMAL’s brand, tone of voice, and storytelling across social media platforms.
Help ensure that NORMAL is visible on relevant shopping center channels and local platforms through collaborations and content sharing.
Optimizing the use of shopping center channels (social media, screens, campaigns, events) and ensuring visibility.
Implementing national campaigns locally.
Developing and executing local events, seasonal activities, and relevant campaigns.
Leveraging local opportunities such as city festivals, shopping center campaigns, or partnerships.
Being physically present and ensuring all activities are executed smoothly and on-brand.
Responding to emails and Google reviews
Organizational support for the preparation and implementation of team events (Store Manager Annual Meeting, Monthly meetings, Team buildings, Summer and Xmas party...)
Update of the presentation materials
Internal communication: weekly newsletter, Normal app (videos, creative materials)
Translation of materials from Denmark