Marketing Coordinator

Tailwind Group, Inc.•Mankato, MN

4d•$50,000 - $58,500•Hybrid

About The Position

Tailwind Group is a top twenty owner and manager of off-campus student housing with extensive industry knowledge. They are dedicated to fostering an exceptional workplace culture and prioritize their team members. The Marketing Coordinator will support marketing, brand, communication, and event initiatives for both corporate and property levels within Tailwind Group. Key responsibilities include content creation, short-form video editing, presentation design, event coordination, performance analysis, and administrative support to execute marketing priorities and brand experiences. The ideal candidate will be creative, highly organized, detail-oriented, capable of producing polished deliverables from ideas, and adept at managing multiple priorities and stakeholders in a dynamic environment.

Requirements

Associate or bachelor’s degree in marketing, communications, graphic design, event management, or a related field preferred.
One to three years of experience in marketing, content creation, video editing, social media, communications, events, and/or project coordination preferred.
Experience creating content for property, lifestyle, corporate, executive, or personal brands strongly preferred.
Student housing, multifamily, hospitality, or real estate experience is a plus.
Strong short-form video editing skills with an understanding of hooks, pacing, storytelling, audience retention, and platform-specific best practices.
Proficiency in Canva and CapCut required; experience with Adobe Creative Suite preferred.
Working knowledge of Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms.
Proficiency in Microsoft PowerPoint, Outlook, Word, Excel, Teams, and other Microsoft 365 applications.
Strong visual judgment and the ability to maintain consistency across multiple brands and audiences.
Excellent organization and project management skills with the ability to balance multiple deadlines and stakeholders.
Strong written communication, proofreading, and professional correspondence skills.
Ability to take initiative, incorporate feedback, solve problems, and consistently follow projects through to completion.
Ability to analyze basic performance data and identify opportunities for improvement.
Applicants should submit a portfolio or examples of short-form video, social media, presentation, event, or other relevant creative work as a part of their application.
Remote applicants must reside in state where Tailwind Group currently operates. Only candidates who reside in one of the following states will be considered: Alabama, Arkansas, Colorado, Florida, Indiana, Iowa, Kansas, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Ohio, Oklahoma, South Dakota, Tennessee, Texas, or West Virginia.

Nice To Haves

Experience with Adobe Creative Suite preferred.
Student housing, multifamily, hospitality, or real estate experience is a plus.

Responsibilities

Create and coordinate content for Tailwind Group and property social media accounts, including Instagram, Facebook, TikTok, and LinkedIn.
Produce polished short-form videos using original or provided footage, B-roll, and creative direction.
Edit property, event, corporate, talking-head, and executive content using strong hooks, pacing, storytelling, captions, graphics, music, and sound effects.
Create engaging content that feels natural to each property and umbrella corporate brand.
Manage select content calendars, campaigns, and social media projects from concept through execution.
Create on-brand templates, graphics, presentations, and marketing materials using Canva, CapCut, PowerPoint, etc.
Review marketing materials and social content for accuracy, quality, and brand consistency.
Organize and support maintaining brand templates, photography, video footage, digital assets, and shared marketing resources.
Support ambassador programs, campus activations, resident engagement, community partnerships, and other brand experience initiatives.
Create, format, edit, and quality-check PowerPoint and Canva presentations for company leaders and departments.
Translate content, data, and leadership direction into polished, clear, and visually engaging presentations.
Proofread presentations, communications, and marketing materials for accuracy, grammar, formatting, and brand consistency.
Support internal communications, company announcements, awards submissions, and other corporate content as assigned.
Support company meetings, conferences, training programs, employee events, resident activations, and property events from planning through post-event follow-up.
Help develop event objectives, audiences, timelines, marketing plans, budgets, and measures of success.
Support coordination of registration, attendee communications, vendors, sponsors, signage, supplies, shipping, collateral, setup, and other event logistics.
Prepare event timelines, run-of-show documents, presentations, checklists, name badges, and supporting materials as applicable.
Collaborate with internal teams and external partners to ensure events align with business goals and brand standards.
Provide onsite support, including guest experience, vendor coordination, presentation management, content capture, and real-time problem-solving.
Research industry events, conferences, partnerships, and activation opportunities relevant to company goals.
Gather feedback and performance data to evaluate event impact and recommend improvements.
Coordinate meetings, agendas, notes, project trackers, follow-up items, and department deadlines.
Support vendor documentation, invoice coordination, budget tracking, ordering, and branded merchandise inventory.
Track content, campaign, event, and engagement performance and identify opportunities for improvement.
Perform other duties as directed by the Brand Experience Manager and Graphic Design Manager.