Marketing Coordinator

Visit San Antonio•San Antonio, TX

3d•$55,000 - $65,000•Hybrid

About The Position

The Marketing Coordinator plays a crucial role in supporting the marketing efforts of our destination marketing organization in San Antonio, Texas. This position assists in the planning, development, and execution of marketing strategies and campaigns to promote San Antonio as a premier travel destination. The Marketing Coordinator collaborates closely with Marketing Managers and team members to drive brand awareness, visitor engagement, and tourism growth.

Requirements

Bachelor’s degree in marketing, or a related field.
1-3 years of experience in marketing particularly experience managing website content and CMS functionality, including content optimization, SEO, metadata, structured content, and AI-readiness best practices.
Proficiency in digital marketing tools and platforms.
Excellent written and verbal communication skills.
Strong project management skills and attention to detail.
Ability to work independently and as part of a team.
Experience in destination marketing or the tourism industry.
Knowledge of San Antonio's attractions and tourism industry.
Strong understanding of marketing principles and strategies.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Knowledge of website governance, CMS workflows, content architecture, schema markup, and emerging AI-search optimization practices.
Knowledge of social media trends and emerging platforms.
Creative thinking and problem-solving skills.
Adaptability to a fast-paced and dynamic work environment.
Ability to build and maintain positive relationships with stakeholders.
Analytical mindset to interpret data and make data-driven decisions.

Nice To Haves

Familiarity with Customer Relationship Management (CRM) software and DAM systems.
Bilingual proficiency in English and Spanish.
Google Analytics or other analytics tool certification.

Responsibilities

Maintains website content and CMS functionality, including publishing pages and blogs; implementing SEO and AI-readiness recommendations; maintaining metadata and structured content; supporting organic data and service requests; and ensuring CMS and CRM integration.
Reviews daily CRM reports and maintains the Travel & FAM Calendar, member listings, events, coupons/offers, membership tiers, and event calendars for accuracy, tagging, formatting, timeliness, and compliance with Visit San Antonio guidelines.
Keeps Visit San Antonio and River Walk contact/staff pages, job postings, news releases, news articles, and Media Room categories current in coordination with HR and PR/Communications.
Provides monthly chatbot analytics, seasonal content updates, periodic accuracy testing, and quarterly website member-mention reports.
Partners with the Social Media Team and Marketing Manager to deploy monthly Leisure, River Walk, and Trade newsletters; analyzes campaign performance; recommends improvements; and deploys quarterly SATPID and Journey Together Executive Brief newsletters.
Manages and maintains the Digital Asset Management system, secures and files talent rights, conducts photography outreach, and provides team training as needed.
Uploads and archives marketing videos in Vimeo, YouTube, and Cloudinary.
Supports the Visitor’s Guide and Event Program Guide by adding links and providing photo assets to Texas Monthly and/or the graphic design team.
Works with the Marketing Manager and Social Media Team to align Visit San Antonio websites, content, and social media channels with monthly communication priorities.
Supports organization-wide marketing efforts and liaises with members regarding ongoing needs.
Manages department email account by responding promptly and accurately each week and filing completed emails.
Helps domestic and international agencies and cross-functional teams curate content for their initiatives.