Marketing Coordinator

OXO International•New York, NY

3d•Hybrid

About The Position

Join our Home and Outdoor team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere, every day. Look around your home, and you'll find us everywhere. The Marketing Coordinator is responsible for providing overall day-to-day support of the development and implementation of marketing plans and strategies for the brand. This role will execute and track digital and retail marketing campaigns, partnerships, content and manage the marketing calendar of activity and marketing budget for OXO. This role will be working closely with cross-functional teams including Product Development, Sales, Marketing and Creative as well as external partners.

Requirements

Bachelor's degree in marketing, Business, Communication or related field.
2+ years of CPG experience.
Authorized to work in the United States on a full-time basis.
Proficiency in digital marketing and social media platforms.
Excellent written and verbal communication skills.
Comfortable with quantitative analysis and insights- financial, marketing data/analytical statistics for consumer insights.
Comfortable operating in a fast-moving, office environment.
Ability to prioritize, organize, and deliver multiple projects concurrently under time of constraints.
Naturally collaborative and energized by cross-functional teamwork.
Proficiency in PowerPoint and Excel.

Nice To Haves

Marketing, digital, or sales experience.
Knowledge and passion for home and food trends.

Responsibilities

Supports marketing campaign management across various channels, such as digital marketing, social media, email marketing, and traditional advertising.
Aids in the coordination and delivery of physical and digital assets from the creative team to media agency, retailer, partner, etc.
Audits for eCommerce and partner campaigns to ensure CLPs, PDPs, Banners, Emails, Social Posts and copy are as briefed and delivered.
Responsible for tracking reported performance of select ad campaigns and ensuring that all performance data is warehoused.
Schedules internal and external marketing campaign meetings as needed.
Digital content support including social media, influencer, blog, and partnership.
Develop influencer outreach list and assist with influencer mailings including the ordering, collation and mailing of product as well as the production of any collateral.
Track receipt of all packages and monitor social media tools for posts/mentions.
Work with social media managers to track campaign performance.
Maintain and track the OXO Marketing budget.
Coordinate new vendor setup.
Receive vendor invoices, create, and raise POs.
Improve and maintain billing tracking and budgeting processes; attend monthly finance meetings to report on budget shifts and updates.
Work closely with other marketing team members on tracking budget forecasts vs. actuals and issuing accruals as needed.