We need a Marketing Coordinator who, plot twist, actually likes people .

Slovenskylaw•Roanoke, VA

7d•$45,000 - $48,000•Hybrid

About The Position

Slovensky Divorce & Family Law is seeking a Marketing Coordinator to help people find their services during difficult times like divorce and custody battles. The role focuses on ensuring that individuals in need can find the firm and that referral partners feel valued. This position offers a chance to connect marketing skills with a meaningful human outcome, working within a supportive team that values its employees.

Requirements

A bachelor's in Marketing, Communications, or equivalent experience.
2 to 5 years in marketing with real exposure to SEO, content, and campaign execution.
Comfort owning SEO fundamentals including Google Business Profile, on-page structure, directory and backlink work, and reading analytics.
Experience coordinating vendors and keeping projects on track.
Familiarity with marketing automation or drip tools, a CRM, and major social platforms.
A friendly, professional demeanor with people on the phone and in person.
Ability to take feedback without it ruining your week.
A team-player attitude, where 'that's not my job' is not part of your vocabulary.
Ability to do good work without constant supervision and not disappear when things get quiet.
Treating people (clients, partners, teammates) with respect, not as numbers.
Ability to work within a clear framework and process.
Finishing what you start; half-done projects are not acceptable.
Ready for a place that grows with you.

Nice To Haves

Experience using ChatGPT or other AI tools to speed up content and SEO work.
Excitement about AIEO.

Responsibilities

Own how people find the firm, including running SEO from the inside, overseeing implementation, monitoring performance, and identifying issues.
Keep the Google Business Profile active and sharp.
Tighten website structure and attorney profile pages.
Manage directory presence and backlink efforts.
Implement an AI/SEO (AIEO) strategy.
Manage drip campaigns and marketing automations.
Coordinate video marketing.
Drive social media content execution and help build lead magnets.
Run hiring and recruitment campaigns on Facebook.
Support PR campaigns and press releases.
Act as the point of contact for WordPress and technical support vendors, and supervise content vendors.
Monitor site updates and optimization.
Provide data-driven feedback on campaign performance, rankings, and visibility.
Build relationships with local referral businesses and support referral development.
Handle client check-in calls.
Quarterback the tech and vendors.
Maintain warm relationships.
Follow established SEO and content frameworks, utilize AI tools, and own the results.