Marketing Coordinator

Empower Brands • Richmond, VA

13h

About The Position

Empower Brands is seeking a proactive and detail-oriented Marketing Coordinator to support our marketing initiatives and to help drive brand awareness, lead generation, and customer engagement. This is a highly collaborative role with a focus on supporting our franchisees, marketing team, and brand leaders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of professional marketing experience preferred
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to multitask and meet tight deadlines in a collaborative environment.

Responsibilities

• Be the first point of contact for all local marketing questions
• Manage marketing ticketing system to connect franchisees with the resources and necessary team members.
• Have deep knowledge of the resources, guides, and partners available to franchisees
• Coordinate the production of local marketing materials including brochures, flyers, ads, etc.
• Work with brand teams to keep brand print and apparel stores up to date and with inventory on appropriate items
• Help maintain brand consistency across all marketing materials.
• Maintain and organize the digital asset library, ensuring franchisees have access to current logos, photos, templates, and promotional materials.
• Gather and compile local campaign performance metrics to support reporting and analysis efforts.
• Assist with onboarding new franchisees by providing education marketing tools, systems, and brand guidelines.
• Help schedule and coordinate marketing-related webinars, office hours, or training sessions for franchisees.
• Serve as liaison between franchisees and approved vendors, helping to facilitate quotes, orders, and performance
• Support Brand Managers in managing vendor timelines and deliverables.
• Help ensure franchisees are following brand guidelines in print, digital, and social executions.
• Identify and escalate recurring issues or opportunities for training, FAQs, or additional resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level