Marketing Coordinator

Shamrock Roofing • Overland Park, KS

1d • Onsite

About The Position

Shamrock Roofing is hiring a senior, in-house leader to own the day-to-day execution and continuous improvement of how we grow, serve customers, and operate the systems behind it all. This is a highly analytical, hands-on leadership role responsible for growth execution, customer experience, CRM systems, training enablement, and operational infrastructure. This position directly impacts revenue and reports into executive leadership. You will manage internal team members, remote VAs, and external vendors—hiring, firing, and optimizing based on ROI and performance—while building scalable systems that bring clarity, accountability, and predictability to the business. This is not a strategy-only role. We are looking for an operator who builds, executes, measures, and improves.

Requirements

• 7 – 10+ years experience in a mix of marketing, analytics, operations, and systems leadership (home services strongly preferred)
• Senior operations, growth, or revenue operations leadership
• Strong CRM ownership (build, optimize, enforce)
• Data-driven decision maker with strong analytical instincts
• Experience managing vendors and hybrid teams
• Comfortable in fast-moving, blue-collar / field-service environments (construction, roofing, home services strongly preferred)
• Builder mindset: sees messy or broken systems and fixes them

Responsibilities

• Drive lead flow and performance across web, paid, local SEO/GBP, LSA, Socials, reputation, and campaigns—then translate it into booked appointments and revenue.
• Ensure leads are captured, tracked, contacted, followed up, and nurtured across all channels. Improve speed-to-lead, close rates, and customer satisfaction.
• Optimize CRM workflows, stages, automations, templates, data hygiene, dashboards, and reporting. Lead future CRM evolution and integrations as we scale.
• Manage a hybrid team environment—supporting internal staff plus remote VAs through clear SOPs, training, QA, and accountability.
• Build repeatable onboarding and training systems for customer care and marketing support roles.
• Work with web developers and vendors on company websites, tracking, call routing, forms, analytics, and integrations. You don't have to code—but you must be fluent enough to drive outcomes.
• Reporting dashboards and weekly operating rhythms around lead volume, contact rate, appointment set rate, close rate, review velocity, reactivation performance, and ROI by market by channel, rinse and repeat.

Benefits

• Competitive Annual Base Salary based on experience.
• Performance incentives tied to measurable outcomes (pipeline conversion, booked appointments, revenue impact).
• Medical/Dental/Vision Benefits after 30 days of employment, first of the next month.
• PTO Accrual after 30 days of employment.
• 401K after 6 months of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees