Marketing Coordinator- Hybrid

Cogir Senior Living•Mississauga, ON

4d•CA$60,000 - CA$65,000•Hybrid

About The Position

The Marketing Coordinator contributes to the development of marketing plans and the coordination of various initiatives, ensuring clear and effective communication with internal clients and external vendors. Collaboration with a multidisciplinary team is central to the role, within a dynamic environment. This position involves approximately 60% traditional marketing and 40% digital marketing, with a strong emphasis on content creation and social media. Particular importance is placed on the ability to create engaging, brand-aligned content across multiple platforms. The content strategy is defined by target audience but remains flexible for testing and new ideas. This role is within a private seniors’ retirement environment, requiring a high level of sensitivity toward the clientele and the values of the sector.

Requirements

Degree in marketing, communications, or equivalent experience
Minimum of 2 years of relevant experience
Experience in content creation (text, photo, video) for brand social media
Proficiency with digital tools and social platforms
Bilingualism: advanced French and English is a strong asset
Experience in marketing coordination

Nice To Haves

A strong interest in content creation and social media
Excellent writing skills and a strong sense of storytelling
Good understanding of social media platform dynamics
Creativity, curiosity, and ability to propose new ideas
Autonomous, proactive, and comfortable taking ownership of projects from idea to execution
Strong organizational skills and ability to manage multiple projects simultaneously
Comfort working in a collaborative environment
Sensitivity to human-centered communication, largely aimed at retirees

Responsibilities

Develop and implement promotional campaigns to generate interest in residence living
Ensure alignment between campaigns, objectives, and brand image
Actively participate in brainstorming and ideation sessions
Coordinate production of materials with vendors
Contribute to special projects and the evolution of marketing practices
Analyze campaign performance and recommend optimizations
Participate in planning the social media editorial calendar
Contribute to ideation and coordination of video content production
Create engaging content for social media: copy, visuals, and videos
Ensure consistency in tone, messaging, and brand image
Monitor social trends and propose innovative ideas
Support the growth and engagement of online communities
Collaborate on performance analysis and content optimization