Antwerpen Marketing Coordinator

Antwerpen AutomotiveColumbia, MD
$55,000 - $65,000Hybrid

About The Position

Antwerpen Automotive Group is a family-owned dealership group and the #1 volume dealer in Maryland, serving the Baltimore/Washington region with eight locations across multiple brands. They are hiring a Marketing Coordinator to be the central hub for all marketing activity across their eight dealerships. This person will be the connective tissue between their agency of record, third-party vendors, and store leadership, ensuring creative assets are delivered on time, vendor relationships are managed proactively, and that nothing falls through the cracks. This role focuses on organization and project management rather than ad design or media buying. The Marketing Coordinator will work directly with dealership leadership and gain visibility into how a multi-store automotive group markets itself across all channels. The ideal candidate is organized, people-oriented, and eager to learn the business quickly while making an immediate impact. Candidates fresh out of college, with customer service or hospitality backgrounds, or with early marketing experience and a genuine interest in the field are encouraged to apply.

Requirements

  • A bachelor’s degree in marketing, communications, business, or a related field—or equivalent real-world experience in customer-facing, hospitality, or coordination-heavy roles.
  • Strong organizational skills and a proven ability to juggle multiple priorities without letting things slip. If you’ve managed schedules, vendor relationships, or multi-location logistics in any industry, that counts.
  • Clear, professional communication—both written and verbal. You’ll be the daily voice between agencies, vendors, store GMs, and executive leadership.
  • Comfort with standard business tools (Microsoft Office, email, shared calendars) and the ability to pick up new vendor platforms quickly.
  • A genuine interest in marketing and a willingness to learn. You don’t need to come in as an expert—you need to come in curious and ready to grow.

Nice To Haves

  • Any exposure to automotive retail, dealership operations, or automotive marketing—even as a customer-facing employee.
  • Familiarity with third-party automotive marketplaces (Cars.com, AutoTrader, CarGurus) or lead generation platforms.
  • Experience with social media management across multiple pages or locations.
  • Background in reputation management, customer review platforms, or online brand monitoring.
  • Experience working alongside an external agency, marketing firm, or vendor partner.

Responsibilities

  • Act as the primary point of contact between Antwerpen’s agency of record and individual store General Managers and dealership leadership—routing monthly manufacturer incentives and creative assets, gathering feedback, and driving approvals to completion.
  • Own the marketing calendar across all eight stores, scheduling promotions, campaigns, and seasonal pushes so nothing overlaps, gets duplicated, or falls through the cracks.
  • Manage third-party marketplace vendor relationships (Cars.com, AutoTrader, CarGurus, etc.), ensuring vehicle listings are accurate, current, and fully optimized.
  • Oversee lead aggregator partnerships, keeping tabs on performance metrics and surfacing issues to dealership leadership before they become problems.
  • Review and monitor all store websites as assets are uploaded by the digital vendor(s), verifying accuracy and consistency before content goes live.
  • Work with website and merchandising tool vendors to keep vehicle inventory, pricing, and promotional content aligned across every platform.
  • Monitor online reputation across review sites—crafting responses to customer reviews, escalating concerns to store management, and upholding brand standards across all locations.
  • Guide organic social media activity across store-level pages, ensuring posts are on-brand, timely, and connected to the broader marketing calendar.
  • Maintain organized records of vendor costs across all stores, tracking invoices and marketing spend so leadership always has a clear picture of where dollars are going.
  • Work with the agency and vendors to ensure co-op advertising is filed promptly and accurately—staying on top of preapprovals and post-run submissions.

Benefits

  • Annual salary range: $55,000–$65,000, commensurate with experience.
  • Dealer loaner vehicle provided.
  • Comprehensive benefits package including health insurance, paid time off, and manufacturer training and certification opportunities.
  • A family-owned culture where your work has direct visibility with dealership leadership—not buried in a corporate org chart.
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