Antwerpen Marketing Coordinator

Antwerpen Automotive•Clarksville, MD

4d•Hybrid

About The Position

Antwerpen Automotive Group is seeking a Marketing Coordinator to serve as the central hub for all marketing activities across their eight dealerships. This role acts as the connective tissue between their agency of record, third-party vendors, and store leadership, ensuring timely delivery of creative assets, proactive vendor management, and overall operational efficiency. The Marketing Coordinator will work directly with dealership leadership, providing visibility into the marketing strategies of a multi-store automotive group. This position is ideal for organized individuals with strong interpersonal skills who are eager to learn quickly and make an immediate impact. The company is open to candidates with diverse backgrounds, including recent college graduates, those with customer service or hospitality experience, or individuals with early marketing experience and a strong interest in the field.

Requirements

A bachelor’s degree in marketing, communications, business, or a related field—or equivalent real-world experience in customer-facing, hospitality, or coordination-heavy roles.
Strong organizational skills and a proven ability to juggle multiple priorities without letting things slip.
Clear, professional communication—both written and verbal.
Comfort with standard business tools (Microsoft Office, email, shared calendars) and the ability to pick up new vendor platforms quickly.
A genuine interest in marketing and a willingness to learn.

Nice To Haves

Any exposure to automotive retail, dealership operations, or automotive marketing—even as a customer-facing employee.
Familiarity with third-party automotive marketplaces (Cars.com, AutoTrader, CarGurus) or lead generation platforms.
Experience with social media management across multiple pages or locations.
Background in reputation management, customer review platforms, or online brand monitoring.
Experience working alongside an external agency, marketing firm, or vendor partner.

Responsibilities

Act as the primary point of contact between Antwerpen’s agency of record and individual store General Managers and dealership leadership—routing monthly manufacturer incentives and creative assets, gathering feedback, and driving approvals to completion.
Own the marketing calendar across all eight stores, scheduling promotions, campaigns, and seasonal pushes so nothing overlaps, gets duplicated, or falls through the cracks.
Manage third-party marketplace vendor relationships (Cars.com, AutoTrader, CarGurus, etc.), ensuring vehicle listings are accurate, current, and fully optimized.
Oversee lead aggregator partnerships, keeping tabs on performance metrics and surfacing issues to dealership leadership before they become problems.
Review and monitor all store websites as assets are uploaded by the digital vendor(s), verifying accuracy and consistency before content goes live.
Work with website and merchandising tool vendors to keep vehicle inventory, pricing, and promotional content aligned across every platform.
Monitor online reputation across review sites—crafting responses to customer reviews, escalating concerns to store management, and upholding brand standards across all locations.
Guide organic social media activity across store-level pages, ensuring posts are on-brand, timely, and connected to the broader marketing calendar.
Maintain organized records of vendor costs across all stores, tracking invoices and marketing spend so leadership always has a clear picture of where dollars are going.
Work with the agency and vendors to ensure co-op advertising is filed promptly and accurately—staying on top of preapprovals and post-run submissions.