Marketing Coordinator

The Cottonwood School•El Dorado Hills, CA

10d•Onsite

About The Position

The Cottonwood School offers dynamic homeschooling pathways for TK-12: a uniquely personalized, whole-learner approach that nurtures academic, social, and emotional achievement. The Cottonwood school is a tuition-free, public charter school serving transitional kindergarten through 12th-grade students in Alpine, Amador, El Dorado, Placer, and Sacramento Counties. We take an integrative approach that education is more than academic learning. We understand that a rich education includes social and emotional development as well as a strong academic foundation. Our Homestudy Pathway fosters holistic learning through the many activities and events we offer each month—field trips, workshops, hands-on, experiential activities. Our Cottonwood College Prep Academy is a hybrid on-site High School Pathway that offers Montessori-inspired project-based learning that encourages collaboration and creativity. At The Cottonwood School, we envision a world where students flourish, communities thrive, and staff are fulfilled. Position Summary: Under the direction of the Director of Community, this position is responsible for driving brand awareness and supporting enrollment growth by developing, implementing, and monitoring comprehensive marketing and communication strategies. This position ensures high-quality, creative, and consistent digital and print representation that strengthens the school’s public image, culture, and visibility. This position manages the school website through a shared departmental model, leads social media strategy, oversees marketing campaigns, and develops content that ensures cohesive branding and messaging across all platforms. This position plays a key role in outreach and community engagement, including events such as Open House and Curriculum Showcase, and supports scalable communication systems that strengthen relationships with families, staff, and the broader community.

Requirements

Associate’s degree or equivalent college coursework in a related field
Three (3) to five (5) years of experience in a related field or position, including experience coordinating processes, projects, or programs
Or an equivalent combination of education and experience
Basic proficiency in Google Workspace (Docs, Sheets, Drive) and virtual communication platforms (e.g., Zoom, Google Chat, or similar tools)
SB 484 Verification
Background Clearance
Tuberculosis Clearance (Risk Assessment or Skin Test)
I-9 Verification (Appropriate US Work Permits as required)
Complete Required Mandatory Trainings for School Employees

Nice To Haves

Experience working at The Cottonwood School
Bachelor’s degree in a related field

Responsibilities

Driving brand awareness and supporting enrollment growth by developing, implementing, and monitoring comprehensive marketing and communication strategies.
Ensuring high-quality, creative, and consistent digital and print representation that strengthens the school’s public image, culture, and visibility.
Managing the school website through a shared departmental model.
Leading social media strategy.
Overseeing marketing campaigns.
Developing content that ensures cohesive branding and messaging across all platforms.
Playing a key role in outreach and community engagement, including events such as Open House and Curriculum Showcase.
Supporting scalable communication systems that strengthen relationships with families, staff, and the broader community.

Benefits

Medical, Dental, Vision coverage
Life & Disability insurance
403(b) and 457(b) plans (with matching available for certain classifications)
Employee Assistance Program
Flexible Spending accounts for Health care and dependent care
Paid Time Off and sick leave benefits (for certain classifications and eligible staff)
Pet insurance
23 paid non-workdays/holidays
8 PTO days
12 Paid Sick Leave days