Marketing Coordinator - ProGreen

PlayCore Careers•Daniel Island, SC

About The Position

The Marketing Coordinator supports ProGreen Synthetic Turf Solutions’ digital, local, and campaign marketing efforts. The role helps manage website content and search visibility, maintain Google Business Profiles, coordinate digital advertising and social media, support grassroots marketing and events, and prepare marketing content and performance reports. The coordinator collaborates with the marketing team, sales representatives, branch teams, and external marketing partners to coordinate campaigns, track leads, monitor results, and make recommendations.

Requirements

Previous experience in marketing coordination, digital marketing, content creation, or a related role is preferred.
Working knowledge of SEO, local search, Google Business Profile, and emerging AEO practices.
Familiarity with Google Search Console, website analytics, digital advertising platforms, and social media reporting.
Ability to create graphics and marketing materials using tools such as Canva or Adobe Creative Suite.
Strong writing, editing, and verbal communication skills, with attention to detail.
Excellent organization, follow-through, and ability to coordinate multiple campaigns and deadlines.
Comfort working with spreadsheets, performance data, and CRM systems such as HubSpot.
Ability to collaborate with sales representatives, branch teams, and external marketing partners.

Nice To Haves

Previous experience in marketing coordination, digital marketing, content creation, or a related role.

Responsibilities

Monitor website traffic, search rankings, and organic search performance; support SEO updates, content improvements, and AEO visibility.
Review Google Search Console data and identify website issues, coordinating fixes with the appropriate team or website partner.
Maintain Google Business Profiles and location information, support local SEO and AEO, monitor reviews and profile performance, and gather location-specific details and photos.
Coordinate and monitor advertising campaigns on platforms such as Google, LinkedIn, and Meta; help prepare campaign plans, targeting, keywords, copy, and creative materials, and track results.
Organize location-specific digital marketing assets and plan and schedule organic social media content for Facebook, Instagram, and LinkedIn.
Support trade shows, community events, sponsorships, and local outreach; coordinate with sales representatives and branch teams on local opportunities and prepare event and sales materials.
Gather project photos, customer stories, and testimonials; track leads and follow-up from events and local marketing activities.
Create and coordinate content for the website, email, social media, advertising, and printed materials; manage campaign schedules, materials, approvals, and distribution.
Prepare regular reports on website, SEO, AEO, advertising, social media, and campaign performance, tracking traffic, leads, conversions, ad spend, click-through rates, and other measures.
Evaluate lead sources, share performance trends and recommendations with the marketing team, and monitor advertising results and concerns.
Create graphics for organic social media and digital campaigns and use customer-created photos, videos, and other content in marketing.