Marketing Coordinator

CVHCare•San Francisco, CA

21d•Onsite

About The Position

We are seeking a proactive and motivated Marketing Coordinator to join our team. As a Marketing Coordinator, you will will focus on the execution and measurement of key initiatives across the marketing lifecycle, which includes the following responsibilities:.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
1–2 years of hands-on experience supporting marketing operations, campaigns, or digital programs.
Strong analytical and quantitative skills with a data-driven mindset.
Strong written and verbal communication skills.
Ability to work in a dynamic startup-like environment.
Team-oriented attitude with the ability to work independently.
Familiarity with the B2B SaaS business model and a motivation to learn relevant concepts.

Nice To Haves

Basic understanding of marketing technology, such as a CRM/Marketing Automation Platform is a plus.

Responsibilities

Execute multi-channel demand generation campaigns including email marketing, social media, and digital advertising to drive lead generation and prospect nurturing.
Manage and monitor social media accounts, creating and scheduling posts that align with our brand and demand goals.
Assist in organizing and promoting webinars, product demos, and other virtual events.
Help with content creation, such as drafting blog posts, case studies, and newsletters, ensuring content is optimized for lead conversion.
Maintain and utilize the Marketing Automation and CRM platforms to deploy campaigns and monitor lead flow through the sales funnel.
Assist in the development and maintenance of marketing collateral, including brochures, presentations, and promotional materials.
Conduct market research to identify trends and competitive analysis, documenting key findings to inform marketing strategies.
Support the Systems Innovation team in translating core product messaging into clear, benefit-driven content for customer-facing materials.
Creating onboarding documentation for end users.
Track and analyze the performance of marketing campaigns, reporting on key metrics (e.g., CPL, MQLs) and documenting data-driven findings for optimization.
Participate in brainstorming sessions to contribute fresh, executable ideas for new marketing initiatives.
Collaborate with the sales and product teams to ensure marketing efforts align with their needs.
Performing other duties as assigned.