We need a Marketing Coordinator who, plot twist, actually likes people.
About The Position
Slovensky Divorce & Family Law is seeking a Marketing Coordinator to help ensure that people in need of family law services can find the firm and that referral partners feel valued. This role is crucial in connecting the firm's services with individuals facing difficult life circumstances, acting as a marketing professional with a genuine human outcome. The position involves owning the firm's external presence, managing various marketing channels, and building relationships with referral partners. The firm emphasizes a mission-driven approach, focusing on helping clients through challenging times with effective and prepared advocacy.
Requirements
- A bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
- 2 to 5 years of marketing experience with exposure to SEO, content, and campaign execution.
- Comfort owning SEO fundamentals including Google Business Profile, on-page structure, directory and backlink work, and analyzing analytics.
- Experience coordinating vendors and keeping projects on track.
- Familiarity with marketing automation or drip tools, a CRM, and major social platforms.
- A friendly, professional demeanor for phone and in-person interactions.
- Ability to organize, manage processes, and own technical aspects like SEO dashboards and WordPress backends.
- A desire to connect data and campaigns to real human outcomes.
- Ability to finish projects and a readiness for a role with growth potential.
- Trustworthy and able to work independently without constant supervision.
- Ability to take feedback without ego.
- Team spirit and willingness to contribute beyond defined tasks.
Nice To Haves
- Experience using ChatGPT or other AI tools to accelerate content and SEO work.
- Excitement about AIEO (AI-Enhanced SEO).
Responsibilities
- Own how people find the firm, including running SEO from the inside, monitoring performance, and identifying issues.
- Keep the Google Business Profile active and sharp.
- Tighten website structure and attorney profile pages.
- Manage directory presence and backlink efforts.
- Implement and manage the AI/SEO (AIEO) strategy.
- Manage drip campaigns and marketing automations.
- Coordinate video marketing.
- Drive social media content execution and help build lead magnets.
- Run hiring and recruitment campaigns on Facebook.
- Support PR campaigns and press releases.
- Act as the point of contact for WordPress and technical support vendors, and supervise content vendors.
- Monitor site updates and optimization.
- Provide data-driven insights on campaign performance, rankings, and visibility.
- Build relationships with local referral businesses and support referral development.
- Handle client check-in calls.
- Quarterback technology and vendor management.
- Maintain warm relationships.
- Follow established SEO and content frameworks, leverage AI tools, and own the results.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- HSA options
- FSA options
- Life coverage
- Disability coverage
- 401(k)
- Paid holidays
- Real paid time off
- Quarterly professional development meetings
- Continuing education opportunities
- Professional association dues
- Internal training
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
