Marketing Coordinator

Bank of Hope•Los Angeles, CA

2d•Onsite

About The Position

This role involves a blend of administrative and coordination responsibilities within the marketing and corporate communications departments. The Marketing Coordinator will manage the distribution and inventory of marketing materials, serve as a point of contact for marketing support, and handle shipping logistics. They will also provide support for events, sponsorship programs, and promotional items, ensuring compliance with approval procedures and maintaining accurate records. Additionally, the role supports corporate communications by developing, editing, and distributing internal and external communications, assisting with company events, and managing communication calendars. Collaboration with cross-functional teams, drafting and proofreading materials, monitoring media coverage, and analyzing communication metrics are key aspects. The position also requires managing vendor relationships, maintaining communication assets, and adhering to the Bank's security program.

Requirements

Bachelor's Degree in marketing, advertising, or communications preferred.
1-2 years proven experience as a marketing coordinator.
Banking experience preferred.
Knowledge of traditional and digital marketing, content marketing, and social media marketing.
Ability to manage projects across multiple departments.
Excellent verbal and written communication skills at all levels, including presentation skills.
Excellent computer skills, including Word, Excel, Outlook, Microsoft Teams, and PowerPoint.
Maintains physical and digital filing systems.
Strong organizational skills.
Excellent analytical skills including the ability to define problems, collect data, establish facts, and draw conclusion.
Works with sensitive information with discretion to maintain confidentiality and security and ensure compliance with privacy policies and regulations.

Responsibilities

Manage distribution and inventory of marketing materials across branch locations.
Serve as a primary contact for branch inquiries related to marketing support and materials.
Create and manage shipping logistics, including generating labels and tracking delivery of marketing assets.
Provide administrative and logistical support for events, including coordination of materials and vendor needs.
Support sponsorship and donation programs, including tracking requests, documentation, and invoicing.
Manage promotional item inventory, ordering, and reconciliation of related invoices.
Ensure marketing materials follow established compliance approval procedures.
Coordinate with Compliance to route and secure approvals for print and digital marketing content.
Maintain accurate records and documentation through electronic filing systems.
Track workflows and approvals for marketing deliverables to ensure timely execution and compliance adherence.
Develop, edit, and distribute internal and external communications, including newsletters, emails, press releases, and company announcements.
Support the execution of corporate communication strategies that align with organizational goals and brand messaging.
Coordinate content across multiple channels, including intranet, website, social media, and executive communications.
Assist in planning and managing company events, town halls, and leadership communications.
Maintain and update communication calendars to ensure timely delivery of messaging initiatives.
Collaborate with cross-functional teams (HR, Marketing, PR, Legal) to ensure consistency and accuracy of communications.
Draft and proofread materials to ensure clarity, tone alignment, and adherence to brand guidelines.
Monitor media coverage and industry news; compile summaries and reports for leadership.
Support crisis communication efforts by preparing messaging and coordinating rapid response materials.
Track and analyze communication metrics (engagement, open rates, reach) and provide recommendations for improvement.
Manage relationships with external vendors, agencies, and media contacts as needed.
Maintain corporate communication assets, templates, and documentation for consistency and accessibility.
Comply with the Bank’s security program, including but not limited to: Be current and knowledgeable on industry’s trend in safeguarding the Bank against confidential data leak, identity theft, fraudulent activities, and computer security threats. Report suspicious activities to manager, Chief Risk Officer or Information Security Officer.