Marketing Coordinator - Wiregrass Ranch Sports Campus

The Sports Facilities Companies•Wesley Chapel, FL

18h•Onsite

About The Position

The role of the Marketing Coordinator is to promote the venue as a premier sport, recreation, and training destination. This position will work with event providers/vendors, be responsible for promoting the primary revenue streams through effective marketing and advertising efforts. This role will assist in the implementation of a marketing plan including digital, social, grassroots, and local/regional/national event relationship building, and more.

Requirements

Proven success in generating awareness through consumer marketing and branding
Experience in youth and amateur sports as a consumer, marketing professional, or other relevant experience
Action-oriented personality with a 'get it done' attitude and proficiency for efficiency
Experience with DSLR camera for photos and video is preferred
Experience in using a CRM to manage and nurture potential or current customers
Proven experience in the successful launch of destination-specific advertising/marketing campaigns
Experience and success in promoting special events
Prior experience in marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
Management of venue website in the WordPress platform
Bachelor's degree in business administration, marketing, or advertising; or a minimum of 2 years of experience in a similar position
Ability to develop content and write with company voice in mind
Experience in managing business accounts on a variety of social media platforms including, but not limited to, Facebook, Instagram, and Twitter
Technologically savvy with skills in using multiple platforms or software for a variety of tasks such as cloud file management or project management
Advanced knowledge in using Microsoft Outlook, Word, Excel, and PowerPoint
Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
Must have excellent interpersonal, problem solving and negotiating skills
Must be a team player and deadline-driven
Must have excellent verbal and written communication skills
Must be able to work a flexible work schedule (e.g., nights, weekends, holidays, and long hours)

Nice To Haves

Experience with DSLR camera for photos and video is preferred

Responsibilities

Creating the marketing plan in partnership with the General Manager
Executing the marketing plan and strategic initiatives
Managing and updating the venue website
Content development for digital or social media
Designing flyers and promotional materials
Managing social media business accounts including regular posting and management of content calendar
Capturing quality video content of guests, leagues, events, and programs
Developing creative ideas to improve the foot traffic into the venue
Creating and executing promotional contests, giveaways, and membership events
Updating the in-house digital marketing/advertising campaigns
Monitoring guest feedback, reviews, and ratings and consistently presenting trends to the General Manager
Assisting with all complex public relations efforts, inquiries, and strategies
All other duties assigned by the General Manager